Hall of Leaders
2025 DMAW Hall of Leaders
Call for Nominations
Recognizing a Distinguished Career in Direct Marketing & Fundraising
Click here for the 2025 Hall of Leaders Application Form.
The DMAW Hall of Leaders is our association’s highest honor, celebrating individuals whose lifetime achievements have shaped both DMAW and the direct marketing and fundraising industry. For 66 years, this prestigious award has recognized trailblazers who have made extraordinary contributions through their leadership, innovation, and dedication.
Who do you know that deserves this honor? A mentor… a colleague… a boss? Now is the time to recognize their impact.
Nomination Deadline: Friday, May 16, 2025
Nominating someone is quick and easy:
- Review the selection criteria below.
- Complete the short nomination form and submit it to DMAW. That’s it!
Nominees will be contacted by the Hall of Leaders Steering Committee for additional details about their career achievements. The final selection will be made by past award winners, subject to approval by the DMAW Board of Directors.
The award will be presented at the Best of Direct celebration.
Selection Criteria:
- DMAW Membership & Involvement: Active participation in DMAW as a committee member, event volunteer, board member, etc.
- Professional Accomplishments: A career spanning at least 10 years with notable achievements in direct marketing.
- Industry Contributions: Advancing the profession through mentoring, teaching, writing, or other means.
- Recognition & Awards: Recipient of national honors, individual recognition, or significant contributions to direct marketing organizations.
- Individual Award: The honor is awarded to a person, not a company, organization, or group.
- Eligibility: Must be a DMAW member in good standing. Current DMAW board members are not eligible.
- Renewal Policy: Nominations are valid for one year. If a candidate has not won, they may be re-nominated.
Take this opportunity to shine a light on a leader who has made a lasting impact!
Save the Date!
Best of Direct Gala
Wednesday, December 3, 2025
National Housing Center in Washington, DC!
Best of Direct is a fantastic recognition award event, as well as a great kick-off party for the holiday season! It’s a phenomenal way to celebrate the year-end with colleagues and friends, as well as looking forward to a new year!

2024 HALL OF LEADERS HONOREE
JOHN THOMPSON
Chief Marketing Officer
TrueSense Marketing
There are four specific criteria to be eligible for the Hall of Leaders Award:
- Notable professional achievements
- Dedication to DMAW demonstrated by intense involvement and participation
- Furthering the knowledge and careers of others
- National recognition or contributions to other organizations in the industry
And, as you can see, these criteria reflect a lifelong commitment to making a difference in our community and our industry.
This lifelong commitment is exemplified in John Thompson, Chief Marketing Officer, TrueSense Marketing and DMAW’s 2024 Hall of Leaders Award Recipient.
John’s career in commercial creative arts began on the streets of Georgetown, where he honed his skills as a caricature artist. Armed with only a sketchpad and easel, he gained early insights into the power of creativity to capture attention.
This artistic journey led him to his formal career in 1978, when he joined the Richard A. Viguerie Company as an Art Director. For John, this experience was what he calls a "master class" in direct marketing, cementing his lifelong commitment to creativity, strategy, and the power of targeted communications.
In 1982, during a tough recession and with a growing family, John and his wife Lisa took a bold step, opening Direct Design, a creative studio dedicated to copy and design for direct marketing. After nearly two decades, Direct Design closed in 1999, and John transitioned into a corporate role with Marketing General, Inc.
In 2006, John took on the role of VP of Creative at Merkle, where he worked with some of the brightest professionals in the field, including Roger Hiyama.
This collaboration led to new opportunities, taking him to Moore DM Group’s Barton Cotton and CDR in 2011, and later to Russ Reid’s East Coast office in 2014.
Since 2017, John has served as the Chief Marketing Officer at TrueSense Marketing, where he fosters a culture of creativity and mentorship, guiding teams that continue to shape the nonprofit marketing industry.
This commitment to inspiring others is reflected in the heartfelt quotes from colleagues and peers displayed on the screen. Their words highlight John's profound impact on those fortunate enough to work with him.
John’s contributions to the nonprofit sector go well beyond his day-to-day role. He has been a dedicated volunteer for many years, beginning with his time on the DMAW Board of Directors in the 1990s.
In fact, he’s been recognized as our Volunteer of the Year twice! In 2022, he took on the leadership of the Bridge Conference, serving as marketing co-chair for 5 years; he was overall co-chair in 2021 during the challenging transition to a virtual event. His ability to navigate these changes ensured that the conference continued to thrive, and he will be back to co-chair the 20th Anniversary Bridge Conference in 2025, this time in person!
In addition to his leadership at the Bridge Conference, John has been a MAXI Award recipient many times over, as well as a MAXI judge who continues to play a critical role in recognizing excellence across the nonprofit marketing sector.
His commitment to advancing the field is further reflected in his ongoing contributions to The Nonprofit Alliance, where he continues to share his expertise and insights.
While John has achieved so much professionally, his greatest pride comes from his family. He and Lisa have four children and six grandchildren, a source of joy and fulfillment for him.
Previous DMAW Hall of Leaders Award Recipients
2023
John Bell
2022
Tracy Lea, CFRE
2021
Roger Hiyama
2019
Tiffany Neill
2018
Kate Carr
2017
Allison Porter
2016
Greg Adams
2015
Rick Powell
2014
Rob Rudderow Jr.
2014
Geoffrey Peters
2013
Hal Malchow*
2012
Greg Albright
2011
George McDonnell*
2010
Syma Mendelsohn
2009
Rick Whelan
2008
Jinny Fleischman
2007
Denny Byrne
2006
George Lizama
2005
Jonah Gitlitz*
2004
Karen Depew
2003
Jean Gianfagna
2002
Liz Murphy
2001
Charles Cadigan
2000
Patricia Silver
1999
Linda L. Fisher
1998
Michael O'Hara*
1997
Sherry Marshall
1996
Shephen H. Winchell
1995
James V. Bullard
1994
James Prendergast*
1993
William T. Armistead*
1992
Catherine R. Lincoln
1991
Lu Corbett Daly
1990
C. David Wallace
1989
Jordan M. Lowenstein*
1988
Kathryn A. Smiley
1987
Austin Kiplinger*
1986
Roger Craver
1985
M. Virginia Daly
1984
Kate Petranech
1983
James G. Aldige III
1982
Thomas M. Beers*
1981
Ed* and Clyde Sisk
1980
John Murchake*
1979: John Carlin*
1978: Gwen Fitzpatrick*
1977: Paddy Skinder
1976: Bob Ames*
1975: Robert Warfel*
1974: Eileen Charney*
1973: Orville Shirey*
1972: Richard Viguerie
1971: Dorothy Kerr
1970: Roland Kuniholm*
1969: John Jay Daly*
1968: Jim Dimond
1967: Stan Mayes*
1966: Edwin Riley*
1965: Ralph Ives*
1964: Ferd Nauheim*
1963: Guy Yolton*
1962: Anthony Gould*
1961: Jack Fauntleroy
1960: Troy Rodlum*
1959: Boyce Morgan*
1958: Rodney Daffer*