Blogs
The Thing About Premiums – Part II
Blogs Part II: Using Premiums to Retain Donors Ok, so you can get more donors at a nice investment using premiums. You can even get economies of scale on production, lowering cost per piece because you can find more names to mail. But now you have a lot of donors who aren’t committed, won’t renew,…
Sip, Socialize, and Speed-Network with YDMAW
Blogs Sip, Socialize, and Speed-Network with YDMAW Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even…
The Thing About Premiums – Part I
Blogs What is it about premiums that seems to create such angst and disdain? I’ve seen articles that compare direct mail premiums to crack, that say they are ruining the relationship between non-profits and their donors, basically using unethical practices to trick or coerce donors out of their money. What fervor! Such outrage! You would…
Sustainers, from a different angle.
Blogs At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you…
Introducing the YDMAW
Blogs Everyone remembers their first Bridge Conference. Most of us were young, new to the industry, joining an agency or organization at the bottom, and told to head to “some conference” and go mingle. What we all tend to forget is how we actually felt going to our first Bridge. The awkwardness of trying to…
Unsure about fundraising in 2022? This data will help.
Blogs Wouldn’t it be great if you could predict the future? Nostradamus gets lots of credit for this, but let’s be real: He simply made vague, cryptic guesses that were later attributed to major events like World War II and the moon landing. Predicting the future, or forecasting as we call it in analytics, is…
Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers
Blogs As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging- your multi-channel donors, who give both online and offline. Why? Research shows that in addition to greater lifetime value, their retention rates are higher. While offline donor retention…
Just because it couldn’t be done before doesn’t mean it can’t be done now
Blogs Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity Donor Advised Funds via EFT/Bank transfer rather than by check. This soon proved…
Are you ready to take a Sustainer-Forward approach?
Blogs First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re…
Need new, great fundraising ideas?
Blogs A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great Fundraising Ideas – That…