Blogs
Measure For Measure: Three Things You Can Do Now
By Eric Andrade Eric’s views are his own and do not necessarily represent those of the association. David Ogilvy contended that the most important word in advertising is TEST. While he spoke mainly about pre-testing prior to launch, testing is more important than ever as budgets shrink and the demands for accountability are grow. From…
A December to Remember … looking back on 2009
Things do get better even when they seem that they never will because life, like the economy, has cycles.
- « Previous
- 1
- …
- 36
- 37
- 38