Blogs
Incentums Today: 4 Tips
By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs. “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end. With a great deal of attention over…
Stay In ‘The Know’
Here are some of the latest headlines in the Direct Marketing Industry today. USPS Resumes Full International Service “Now that international airports across Europe have reopened following the disruption caused by the Icelandic volcanic activity, the U.S. Postal Service has resumed full international mail service. Effective immediately, the service guarantees for Express Mail International (EMI)…
FACE TIME. It Matters.
By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…
Direct Mail in a Changing World
By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…
DC Happenings: Production Club Charity Golf
There is never a shortage of great things to do in the DC area and this spring is no different. The Production Club of Washington is holding their 1st Annual Golf Tournament, which will benefit the survivors of the earthquake in Haiti. This event will take place on Friday, April 23, at the Pender Brook Golf…
Best of Direct – A Really Good Event
By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers. Several notable awards are given each year at this event. The following is a list of awards given as well as the 2009 recipient. DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…