Blogs
DMAW November Networking Luncheon Recap
By Gail Diggs During the November DMAW luncheon, Janet Tonner of Vertis Communications (a full-service marketing communications company with offices across North America) shared information and statistics that marketers in any industry could put to great use. Her presentation, entitled “Between the Lines”, was designed to provide new insights into how consumers use newspaper inserts,…
The 3rd Annual Best of Direct Gala
You and your staff are cordially invited to join our awards ceremony and holiday party! The 3rd Annual Best of Direct Gala Thursday, December 2 6:00PM – 10:00PM at the National Geographic Society Building For the past two years, our gala has lifted the spirits of our guests and our DMAW and DMAW Educational Foundation award…
A few seats left for Nov Luncheon
If you’ve ever wondered how consumers make their buying decisions, you won’t want to miss our November DMAW luncheon – it’s the last one for 2010! It starts at noon, this Thursday, November 18th at the National Trust for Historic Preservation. Seating is limited to just 45 people and we usually sell out, so if you…
DMAW Senior Level Fundraising Seminar is Nov 12
by George Lizama The Problem Nonprofit organizations are already feeling the combined pressure of escalating direct mail costs, falling response rates and the dramatic shrinkage of their donor universe, made up almost entirely of the Depression era and WWII generations. The difficulty in maintaining dollar donation levels and growing the donor base to offset lost…
DMAW Monthly Luncheon | Nov 18
I wanted to make sure you knew that we have a great speaker for our DMAW Monthly Luncheon scheduled for Thursday, November 18. This speaker could answer some of your challenges, such as… Are you getting today’s consumers to buy your product or service or donate to your cause? Have you figured out your buyer’s/donor’s habits?…
Oct 30 Call for Papers Deadline for the 6th Annual Bridge Conference
October 30 is the Call for Papers Deadline for the 6th Annual Bridge to Integrated Marketing & Fundraising Conference scheduled for July 21-22, 2011at the Gaylord National Hotel & Conference Center adjacent to Washington, DC! Visit the Bridge Conference website to download the Call for Papers information and apply online! Presenting at the Bridge Conference…
Marketers praise PRC decision to deny ‘exigent’ postal rate increases
from DMNews Marketers and business groups praised the Postal Regulatory Commission’s decision to unanimously reject the Postal Service’s request to raise rates above the rate of inflation. The PRC decided September 30 that the USPS failed to justify its request for a 5.6% average increase. “Today’s decision is a great victory for businesses and consumers,”…
Did we cross that Bridge?
By Alan Rich The 2010 Bridge Conference came and went just like that. Countless volunteer hours over the course of 10 months came down to what amounted to 48 hours of a fabulously produced, highly successful, Bridge Conference. Much of the credit goes to its co-chairs, Greg and Dayna. I have been involved with the…
Association Day Invitation
This is a quick follow-up to our printed invitation that was sent inviting you to DMAW’s 8th Annual Association Marketing Day, scheduled for Thursday, Oct. 7 at the Capital Hilton Hotel. We hope you received the invitation and were enticed to visit our website, www.dmaw.org/aday, to learn more about our well-received annual Association Marketing Day. You see the bad news every day…