Blogs
Sumbit Your MAXI Application Today!
Face it. You do great work. Why keep it a secret? Your long hours, great ideas and outstanding results deserve recognition. Share your successes with the direct marketing industry and submit your winning campaigns to the DMAW MAXI Award Competition! Winning a MAXI – Marketing Award for eXcellence and Innovation – gives you and your company…
Anirban Basu & You!
You are invited to attend the “Back to the Future – 2011 Economic Outlook” presentation by Anirban Basu, J.D., Chairman & CEO of Sage Policy Group, Inc., on February 28 at the 2011 DMAW Annual Business Meeting and Reception. As one of the region’s 20 most powerful business leaders in 2010 as named by the Baltimore…
The DMAW February Monthly Luncheon
Join us at the DMAW February Monthly Luncheon Thursday, February 17 | 12 noon – 2:00 pm SEIU Conference Center 1800 Massachusetts Ave., NW | Washington, DC The Adaptive Organization presented by Karen Depew, President, Northwood Consulting What will organizations need to look like to not only survive but thrive in the 21st Century? How do…
DMAW February 2011 Update
NEW DATE & TIME FOR ANIRBAN BASU The NEW DATE and TIME for the DMAW Annual Meeting & Anirban Basu’s keynote presentation is MONDAY, FEB. 28, 5:00-7:30pm, at the City Club Columbia Square. Basu’s presentation, “Back to the Future – A Look at the 2011 Economy and Beyond”, will be followed by cocktails & hors d’oeuvres. Basu’s presentation should generate interesting conversation and…
Webinar: Protecting Your Donor’s Dollars – Non-Profit Fraud Prevention and Awareness
You are working hard at creating an effective, results-oriented fundraising campaign for your organization…only to find out there is internal fraud. According to the Association of Certified Fraud Examiners (ACFE) 2010 stats, the non-profit Fraud Frequency rate was 9.6% and the median loss was $90,000. That’s a lot of money to recoup in a fundraising…
Intelligent Mail Barcode for Mailpieces
IMb (Intelligent Mail barcode) is the new USPS requirement beginning May 2011. The IMb replaces the Postnet and (if you use it) the Planet Code barcodes. All outgoing and incoming pieces of presorted (First and Standard Class) mail MUST contain the new barcode. And, with a long ‘tail’ on returns, you bet you’ll need it…
DMAW November Networking Luncheon Recap
By Gail Diggs During the November DMAW luncheon, Janet Tonner of Vertis Communications (a full-service marketing communications company with offices across North America) shared information and statistics that marketers in any industry could put to great use. Her presentation, entitled “Between the Lines”, was designed to provide new insights into how consumers use newspaper inserts,…
The 3rd Annual Best of Direct Gala
You and your staff are cordially invited to join our awards ceremony and holiday party! The 3rd Annual Best of Direct Gala Thursday, December 2 6:00PM – 10:00PM at the National Geographic Society Building For the past two years, our gala has lifted the spirits of our guests and our DMAW and DMAW Educational Foundation award…
A few seats left for Nov Luncheon
If you’ve ever wondered how consumers make their buying decisions, you won’t want to miss our November DMAW luncheon – it’s the last one for 2010! It starts at noon, this Thursday, November 18th at the National Trust for Historic Preservation. Seating is limited to just 45 people and we usually sell out, so if you…
DMAW Senior Level Fundraising Seminar is Nov 12
by George Lizama The Problem Nonprofit organizations are already feeling the combined pressure of escalating direct mail costs, falling response rates and the dramatic shrinkage of their donor universe, made up almost entirely of the Depression era and WWII generations. The difficulty in maintaining dollar donation levels and growing the donor base to offset lost…