Blogs
The Digital Town Hall: Tools, Principles and Best Practices
Are you looking to broaden your reach to your customers, constituents or members and give them another opportunity to interact with you in a live forum? Are you considering conducting an online town hall meeting to accomplish this outreach? In fact, maybe you have already started to plan one – but are unsure of the pitfalls and…
Mentor for a Day Program: Testimonials
by Alan Rich The 2010 Spring semester for college students is complete, as well as our first 3 months of the Mentor for a Day program. As illustrated from the provided testimonials, both the students and businesses are thrilled with its success and the education gained. You, the DMAW member, have the opportunity to make…
DMAW June 2011 Update
DMAW June Monthly Luncheon Thursday, June 16 | 12 – 2PM |SEIU Conference Center |Washington, DC You’ve heard about digital town halls…even considered it for your own organization or company. How do you begin to put one together? What pitfalls do you need to avoid? Join us at the DMAW Monthly Lunch and let Barry Jackson, Senior Manager of…
Keynote Speakers at the 2011 Bridge Conference Confirmed
By Donna Tschiffely Whenever I plan to attend a conference, I always look to see: who are the keynote speakers? For me, while keynote speakers are the thought leaders, I feel they also bring energy and depth to a conference. Often when I return to the office after a conference, the first thing I talk about…
When Does it Make Sense to Use Digital Printing?
By Drew Wilson This is a frequent question from our direct response clients. Through much research and hands-on job management, we have learned when the use of this technology is appropriate. Here are some guidelines to follow as you think about using digital printing in your next direct marketing campaign: 1) Digital printing is excellent…
IMb. What’s UsPs?
By Michael DeFlavia The USPS again postponed implementation of the IMb that was (re)scheduled for May 2011. Postmaster General Patrick R. Donahoe says: “We heard concerns that we were moving too fast on discontinuing POSTNET coding, and we will continue to offer the automation prices for mail with POSTNET barcodes beyond May 2011.” Too fast?…
The New Reality
by Candice Briddell As many of us experienced just a few years ago, periods of wealth and abundance are great. But the new reality is that there is no longer an abundance of people with vast disposable income that can spread their wealth to a wide variety of charities and causes. Instead, we are working…
DMAW April Monthly Luncheon Recap | Don’t let fear hold you back from this opportunity!
By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy. The list included: Initial costs too high Threshold too…