Blogs
The 2011 MAXI Award Winners
Established in 1979, the MAXI Awards program recognizes and honors outstanding achievements in the field of direct marketing. The criteria for MAXIs illustrate the difference between a MAXI and other contests in that a campaign’s results will carry more weight than any of the other scored criteria. All entries are judged on the following six…
DMAW August 2011 Update
Last chance to register: COMPLIMENTARY WEBINAR WEBSITE/URL REMARKETING: LEARN HOW TO USE IT TO IMPROVE YOUR RESULTS Tuesday, August 2 | 12Noon – 1:00 PM Speaker: Marty Donner, Chief Revenue Officer, eWay Direct Marty Donner will show you how to include remarketing as part of your online acquisition strategies – this could be the 4th quarter bump…
A Message from the DMAW President, Kristin McCurry
As the president of the DMAW, I know how it is when you get busy – time flies and you end up unintentionally missing out on some things. I did not, though, want one of those “things” you missed out on to be an important DMAW Event… The DMAW MAXI Awards Ceremony & Reception Wednesday, July 20, 2011 ● 4:30 pm – 6:30 pm…
DMAW July 2011 Update
6th Annual Bridge to Integrated Marketing & Fundraising Conference July 20-22, 2011 Gaylord National Hotel & Conference Center National Harbor, MD (adjacent to Washington, DC) Gain the skills and tools you need to grow your organization or firm at the Bridge Conference! Early Bird Registration Deadline is Tuesday, July 5! Fantastic group rates are available! Great…
DMAW/EF Mentor for a Day Program: A Student Perspective
by Tevis Hannington During my Mentor for a Day visit to the National Geographic Society, I gained a better understanding of what’s next after graduation. And a side-benefit of the program was that I got a lead for a summer internship and subsequently hired as an intern for Nexus Direct. I hope that members reading this…
To Commingle or not to Commingle, that is the question?
By Elise Buck As a full service mailshop we are always looking for ways to help our clients save money in their direct mail campaigns. One of the best ways we have found is through their postage savings, especially when combined with direct entry point and network distribution center or sectional center facility (NDC/SCF) drop…
The Digital Town Hall: Tools, Principles and Best Practices
Are you looking to broaden your reach to your customers, constituents or members and give them another opportunity to interact with you in a live forum? Are you considering conducting an online town hall meeting to accomplish this outreach? In fact, maybe you have already started to plan one – but are unsure of the pitfalls and…
Mentor for a Day Program: Testimonials
by Alan Rich The 2010 Spring semester for college students is complete, as well as our first 3 months of the Mentor for a Day program. As illustrated from the provided testimonials, both the students and businesses are thrilled with its success and the education gained. You, the DMAW member, have the opportunity to make…