Blogs
DMAW March 2012 Update
WHAT’S HOT – YOUR “MOBILE MOJO” IS! DMAW Monthly Lunch & Learn Thursday, March 15 | 12Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited to 60 people.) Kelly Flowers, Principal, GrowthVine, LLC How to Get Your “Mobile Mojo” on Track! Is your organization suffering from a lack of mobile direction? Are…
Privacy…Respect It While Marketing to Your Target Audience
written by Kurt Seiber As a new member to the DMAW, I found the keynote address at the annual to be very relevant and eye-opening. Mark Rasch – Director of Cybersecurity and Privacy Consulting with CSC – gave an awesome presentation! Obviously privacy is always a concern. When you couple that with today’s advanced communications and…
Cybersecurity Need Not Be Boring
written by Jeff Fowler When I first opened my invitation to DMAW‘s 2012 annual meeting and noticed the title of the keynote presentation, “Your Privacy. . . Does It Really Exist?”, a word favored by my teenage son flashed through my mind: b o r i n g. Still, it had been some time since I had…
Cybersecurity Can be Neat and Creepy
written by Milton “Milt” Olekson Kudos to staff, board, committees, and sponsors of the recent DMAW Annual Meeting and Keynote Presentation. The reigns were passed from Kristin McCurry of MINDset Direct to Hilary Baar of The Lukens Company. Hilary did a great job of introducing and recognizing current and past board members and their contributions. It was…
The Online Brand Message…Should I Attend?
by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…
DMAW February 2012 Update
How to Successfully Position and Design Your Organization’s Online Brand DMAW Monthly Luncheon Thursday, February 16 | 12 Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited) Join Dina Wasmer as she shares best practices for positioning and designing your organization’s online brand. Websites, search engine optimization, search engine marketing, email marketing…
QR Codes: Misunderstood? Or Are We Missing the Point?
By Allison King Until recently, I didn’t have a smartphone, so I never paid much attention to QR codes since I wasn’t able to scan them anyway. But now I’ve finally joined the ranks of 72.5 million (and growing) smartphone owners in the U.S. and I downloaded a free QR code scanner from the App…
Timely Advice: Integrate Your Year End Campaigns
by Eliza Temeles Recently I attended the DMAW’s monthly luncheon where a packed house turned out to hear Roger Craver, Founder of DonorTrends, editor of TheAgitator.net share his insights on Integrating Your Year End Campaigns. For most, one big lesson had to be this: when Roger Craver’s speaking, you can’t afford to miss it. But…
Content is Dues
by Christy Jones When I saw this phrase originally this morning, it was in an email memo to our membership committee chair, alerting her of the deadline for our monthly membership newsletter. I groaned initially as I caught the typo after it had been sent, but then (must have been the caffeine influx), my mind took…