Blogs
Navigating the Monthly Giving Unknown
by Erica O’Brien, Principal & Co-Owner of Fuse Fundraising Group Monthly giving is like space exploration… a few years ago, very few were doing it, but today, everyone is. The reason is clear. These mighty programs are well-known for their powerful metrics and ROIs. And with growing external disruptors fueling additional fundraising challenges, established monthly…
Critical Conversations: Nonprofit Fundraisers
Critical Conversations: What Keeps Nonprofits Up At Night? As a nonprofit fundraiser, what keeps you up at night? In this video, join fellow fundraisers as they share how they’ve overcome common struggles – from email sends gone wrong and digital ad blunders to missing that critical moment. Gain insights, strategies, and reassurance that you’re not…
Thoughts: Next in Direct
Thoughts from Next in Direct: Plan for multiple channels I’m a big fan of the NFL. One of the things I’ve learned over the years as a fan, is the way trends return. Setting aside rules changes, team strategies come and go. What’s old is new, and what’s new will eventually be old, and the…
DMAW Blog 2024
Your Impact. Your Voice. DMAW Blog 2024 The DMAW blog aims to inform, inspire, and engage the DMAW community. Last year, we covered topics like AI for fundraising, canvassing, legacy giving, postal optimization, and monthly giving. We also captured insights from events such as the Bridge Conference, Multi-Channel Mini-Con, and the Nonprofit Fundraisers Symposium. Don’t…
2023 Best of Direct
2023 Best of Direct by Jade Nguyen Swanson, Director, Client Services, MESG Marketing Before we rang in the new year, industry professionals gathered together to celebrate at the 2023 DMAW and DMAW Educational Foundation Best of Direct Awards Ceremony and Holiday Party! Back by popular demand, Tiffany Neill and Allison Porter hosted the festivities and…
Planning for 2024 USPS Promotions and Incentives!
Planning for 2024 USPS Promotions and Incentives! by Leigh Ann Doyle, Senior Specialist of Mail Design and Postal Procedures, PMG With all that goes into planning a successful direct mail package – from strategy, creative, data, production and more – postal promotions should be a part of the planning! Going into 2024, we know that…
Reflections of the DMAW Multi-Channel Mini-Con
Reflections of the DMAW Multi-Channel Mini-Con by Richard Geiger, Senior Vice President, Data Axle Nonprofit Wow! What an excellent experience and program at the inaugural Multi-Channel Mini-Con. Why? The assembly of forward thinking leadership and strategy sessions mixed with the frank and practical made this a gathering with actionable outcomes. Important to the experience was…
Spotlight on MAXI Awards 2023
Spotlight on MAXI Awards 2023 by Christa Chappel Biffle, Account Manager, Co-op, Lautman Maska Neill & Company What happens when the direct mail stars align, when a successful tried-and-true format, a matching gift, and client collaboration come together? Gold! Summertime is always a difficult fundraising time of the year, but the Summer Meals Campaign has…
How a Simple Campaign Became a Multi-Channel Success
Let’s Make a Giving Day a Heartwarming Multi-Channel Success Story by Angie MacAlpine, Vice President/Creative Director, TrueSense Marketing If you’ve been in direct marketing fundraising for more than a few years, you’ve seen giving days grow exponentially in popularity. And not just GivingTuesday. Everyone is getting in on the action. Personally, I love the energy,…
Digital Versus Direct Mail
by Kevin Schulman, Founder of two behavioral science agencies, DonorVoice and DVCanvass, and Managing Editor for Agitator blog How does a digitally native charity approach direct mail? Differently. charity: water wanted to test direct mail, but not simply as a stand-alone, fulfillment route. They wanted a brand-building, tactile touchpoint adding to engagement and overall value.…