Blogs
Driving Digital Marketing Success with Google Analytics
Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)! The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics. Jonathan Lawoyin…
You’ve Got Data and the Message. Vehicle Delivery Needed.
“Ha! You’ve got to be kidding. You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…
DMAW August 2012 Update
7th Annual Bridge to Integrated Marketing & Fundraising Conference Harness the Winds of Change August 7-9, 2012 Gaylord National Hotel & Conference Center National Harbor, MD With over 1200 of your peers and colleagues already registered… What more can we say – it’s here And, you need to be there! Check it out: Bridge Conference ____________________________________________________________________________ One Day is…
DMAW Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap), again, marketing related.…
DMAW June 2012 Update
DMAW Webinar Tuesday, June 19 12 noon – 1:00PM 21 Hot Tips for Acquisition Lynn Mehaffy, CFRE Vice President Lautman Maska Neill and Company Responsible for bringing in new donors? Need to increase your new donor revenue? Join this Webinar and learn about proven direct mail techniques! $35 – Members $55 – Not-Yet-Members The cost…
DMAW’s Direct Data Dose: Blackbaud Spews Facts About 2011’s Direct Fundraising
Again in 2011, direct donors to major nonprofits declined in number. The median change was a 2.1% decline in both the number of donors and the dollars they gave in 2011, compared to 2010. Blackbaud’s Paige Grainger talked to about 40 DMAW members at the monthly Lunch ‘n Learn meeting on May 17 at SEIU’s…
Join or Renew Your DMAW Membership during May Membership Month!
Just two weeks are left in the DMAW’s special Spring Membership Drive! Join the DMAW, or renew your membership, this month only and you can enter to win FREE registration to the 2012 Bridge Conference – a $750 value! PLUS…when you join or renew your DMAW membership in May, you will automatically be entered to…