Blogs
DMAW November Luncheon Blog
By Amy Sukol Everything old is new again. That was the important message that Annie Hughes, President of Type A Strategies, shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…
Guest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Driving Digital Marketing Success with Google Analytics
Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)! The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics. Jonathan Lawoyin…
You’ve Got Data and the Message. Vehicle Delivery Needed.
“Ha! You’ve got to be kidding. You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…
DMAW August 2012 Update
7th Annual Bridge to Integrated Marketing & Fundraising Conference Harness the Winds of Change August 7-9, 2012 Gaylord National Hotel & Conference Center National Harbor, MD With over 1200 of your peers and colleagues already registered… What more can we say – it’s here And, you need to be there! Check it out: Bridge Conference ____________________________________________________________________________ One Day is…
DMAW Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap), again, marketing related.…