Blogs
DMAW/EF Professor’s Institute 2014
What entices twenty-nine Marketing Professors from sixteen different Universities to brave ‘Polar Vortex 2014’? Why would anyone (especially well-educated professors) give up vacation time to convene for a two day conference… especially the week before classes begin, in temperatures well below the freezing mark? They’re crazy! You might guess. If so, you’re right. We are…
Deadline Less than a Week Away — Innovative Formats and Integrated Campaigns: Call for Presenters
Event Information What: 2014 DMAW Innovative Formats and Integrated Campaigns (IFIC) Forum Where: Gannett/USA Today Building – 7950 Jones Branch Drive, McLean, VA 22102 Date: Wednesday, April 9, 2014 | Time: 9AM-3PM If selected as a presenter, how Much: $750.00 to present (includes two registrations) DMAW members begged us to bring back the ever-popular “DMAW Innovative…
Special Offer to 8 Young Professionals to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony!
Thanks to Concord Litho, Donna Tschiffely, DMAW Executive Director, is pleased to be able to offer eight (8) young professionals sponsorship opportunities to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony! The Best of Direct Holiday Party and Awards Ceremony is hosted by the DMAW and DMAW-Educational Foundation and will be held: Tuesday,…
Mobile First Mentality and Testing will move your Organization Forward in Digital Marketing
by Danielle Hart At DMAW’s Digital Day, keynote Greg Kihlstom hit the nail on the head when he opened his presentation by describing how the world is growing more digital, mobile and segmented by niche markets. So what does that mean for the future of the Direct Marketing industry? Now more than ever, customers and…
Are Your Emails “Good Enough” For Mobile?
By Jennifer Newell, Digital Services Manager, Production Solutions/PS Digital Last week I attended the DMAW’s Digital Day Forum and came away with a lot of great takeaways. But one of the sessions that stood out to me most was Making Your Emails Mobile Friendly, presented by Dan Caro, Director, Online Marketing Operations at Whereoware. Did…
Secret’s in the Sauce
By: Stephen Godbout You’ve probably heard that phrase before, but now the secret is out. The lovely and talented Carol Ann Faber spilled the beans at DMAW’s Lunch & Learn last Thursday with a spectacular presentation on content marketing: The Secret Sauce of Content Marketing (Turning Prospects into Members, Donors & Customers). But in case…
Think your marketing efforts are ahead of the curve? Think again.
By Danielle Hart Just as organizations are catching up with content marketing and big data, there’s a new wave of technology being ushered in at an incredibly fast and overwhelming rate. And contrary to popular belief, marketers are not prepared. “The most exciting thing about the future is that no matter what, history matters, and…