Blogs
Being Recognized by DMAW
By Hal Malchow Direct Marketing is a magical profession, a beautiful blend of the science and art. My firms were always known for winning creative awards but what made me most proud was bringing science to the process and being the first firm to model and mail voter lists on a large scale. The lessons…
DMAW P&L Alert – Important July 1, 2014 Deadline Looming
Most charities in the United States market mainly to U.S. Citizens resident in the 50 states. But our national borders are more porous than one might first suspect. No, this isn’t a reference to immigration but rather to marketing. For example, what regulations and laws apply when you send an e-mail message to a prospective…
TOP THREE LIST – What Are the Top 3 (plus!) Regulatory Issues You See Facing the Nonprofit Community Right Now?
Submitted by Geoff Peters, CEO, CDR Fundraising Group A group of state regulators, attorneys specializing in regulation of nonprofits and fundraisers, and those who have been active in nonprofit regulatory affairs were asked what they feel are the top three regulatory issues facing the nonprofit community. Here are their responses, combined and edited for clarity.…
What’s Affecting Your In-Home Dates?
Submitted by Darin Marks, Senior Resource Manager, Production Solutions Just days after the Postal Regulatory Commission (PRC) approved the significant increase in postage rate for 2014, the United States Postal Service (USPS) filed a Load Leveling request. The proposal recommended adding one day to the delivery service standards for standard mail entering Sectional Center Facilities…
Don’t Test This … Test That!
by Stephen Godbout Just as last week’s torrential rains gave way to brilliant sunshine, Tiffany Neill of Lautman Maska Neill & Company broke through the morning clouds with none other than Tom Gaffny, copywriter and consultant extraordinaire for DMAW’s first Wake Up and Learn of the year. It was a who’s who of direct marketing…
Governor exceeds authority by promulgating executive order placing salary caps on nonprofit organizations
New York State Justice Thomas Feinman has rejected New York Governor Andrew Cuomo’s executive regulation issued by the New York Department of Health on use of funds and executive salary caps in certain nonprofit organizations. The judge stated that Gov. Cuomo exceeded his authority when he enacted the executive order that launched the regulations. The…
Postal Reform takes a step backwards!
The Homeland Security and Governmental Affairs Committee of the U.S. Senate approved an version of the Postal Reform Act of 2013 (S. 1486) and recommended it to the full Senate. It contains a number of features that are problematic for nonprofit mailers. Foremost amongst concerns are that the proposed legislation: makes the recent 4.3% “temporary”…
The P&L of DM Fundraising
About P&L While traditionally P&L refers to profit and loss, for this NEW monthly e-newsletter, the P&L will represent Postal and Legal issues. Postal and Legal issues can be boring (we all know that!), BUT, let’s face it, they do impact every direct marketer’s and fundraiser’s bottom-line. So this e-newsletter is just going to shed…
DM201: Take the Next Step in Your Professional Development
by John Spencer When modeling analytics met Big Data it was a heaven match. The marriage of the two has led to incredible advances in direct marketing technologies and efficiencies. And, while marketers rejoice in the smarter use of their ever-tightening budgets, the real winners are consumers. Let’s take a big step back in time. In…
Multichannel Attribution
by Brenna Holmes Conversion, whether through purchases, donations, or email sign-ups, is the ultimate goal of every direct marketing campaign, and our ability to increase conversion rates is predicated on our capacity to understand the factors leading to successful conversions. Last-click attribution once was the measure of choice online. However, giving sole credit to the…