Blogs
Reflections from the DMAW Multi-Channel Mini-Con
Reflections from the DMAW Multi-Channel Mini-Con Editor’s note: We’re excited to repost this insightful blog from last year’s Multi-Channel Mini-Con, as the strategies, lessons, and takeaways remain just as relevant today. Dive in for a refresher, and don’t forget to check out the registration link at the bottom to secure your spot for this year’s…
4 Key Sessions & Takeaways from Bridge 2024
4 Key Sessions & Takeaways from Bridge 2024 The 2024 Bridge Conference was just a few weeks ago, but hopefully, you’ve been able to implement some of the many things you took away from those three days of education, inspiration, and excitement. There were well over one hundred sessions, and you couldn’t attend them all;…
7 Steps to Digital Accessibility for Nonprofits
7 Steps to Digital Accessibility for Nonprofits In today’s fast-paced world, technology is a crucial tool for nonprofits to connect with donors. The digital landscape, from fundraising platforms to social media, offers vast potential for outreach and impact. However, amidst these advancements, digital accessibility* is often overlooked. These 7 tips, can make nonprofit platforms…
The Power of Stories as Motivation for Giving and Understanding Donor Behaviour
The Power of Stories as Motivation for Giving and Understanding Donor Behaviour What do you think your donors would say if you asked them why they give to you? They’d probably answer how we’d expect them to: “I think the organization does great work in my community.” “They solve a problem I want to be…
Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors
Strategies for Success: How to Cultivate Long-term Relationships with Potential Donors As nonprofit organizations strive to create a lasting impact, cultivating long-term relationships with potential donors becomes a cornerstone of sustainable growth and success. There are deliberate strategies for nurturing these crucial connections and engaging potential donors in a meaningful and personalized manner. By understanding…
Optimizing Efficiencies in Caging Firms
Optimizing Efficiencies in Caging Firms: Strategies for streamlined operations that lead to increased donor satisfaction. In an age where communication is primarily digital, physical mail might seem like a relic of the past. However, the reality is that mail still plays a crucial role in many aspects of our lives, from official documents to personal…
Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving
Embracing Donor Wholeness: Bridging the Gap Between Online and Offline Giving In the ever-evolving landscape of fundraising, it is critical to be aware of outdated paradigms. As Tom Peters famously champions, excellence isn’t just an aspiration; it’s a non-negotiable imperative. Nowhere is this truer than in Fundraising, where the convergence of online and offline giving…
Networking Magic: YDMAW Events
Networking Magic: YDMAW Events Earlier this year I attended the YDMAW Speed Networking Event, a fun night full of connections and insights. From seasoned experts to new professionals, the room was alive with the eagerness of passionate direct marketers. The structured format ensured that every young professional interacted with each other, guided by prompts at…
Do and Do Not: May the Fundraising Force be With You
Do and Do Not: Using the Force to Guide Your Nonprofit to Breakthrough Donor Results May the fundraising force be with you! In a galaxy far, far away, the Jedi Masters have always known the power of embracing the force within and using it for the greater good. In the realm of nonprofit fundraising,…
Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day!
Behind the Direct Mail Curtain: Sausages, Beers, and the Magic of Production Day! We’ve all heard the idiom “how the sausage is made.” It usually refers to the practical, and often, unpleasant aspects of a process that are usually kept behind the scenes. When it comes to actual sausage… you’re right, I don’t want to…