Blogs
Three Steps to Optimize your Donation Form for Year End Giving
It shouldn’t come as a surprise, but it always does. The days get cooler, the leaves begin to change and – WHAMMY – it’s time to plan for year-end, holiday giving. One key element of an organization’s strategy should be to enhance its donation form experience.…
An Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015
Association Marketing Day — Wednesday, September 30 in Washington DC — Learn More! Dear John Graham, I hope you see my open letter to you as head of ASAE, the American Society of Association Executives. Yes, John, you frequently make yourself available to members and the public, but I’m excited about hearing you in this…
Leveraging Telemarketing to Fuel Sustainer Growth and Retention
We’re all friends here, right? So I’m going to let you in on a little secret. Almost every smart, thriving organization fundraising out there in the wild nonprofit jungle has a pretty key strategy in common. They are laser focused on growing and cultivating their monthly giving program. Seems like a no-brainer, right? Your donors…
Marketing on a Low Budget – You Can Be Successful!
This blog is authored by Millicent Gorham, PhD (HON), MBA, FAAN, Executive Director, National Black Nurses Association who is one of the Co-Chairs of the September 30th DMAW Association Marketing Day. I have always said that if I can get nurses to experience the National Black Nurses Association (NBNA) annual conference, they will be hooked! They…
Multi Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Using Mobile for the Red Cross Mission
March DMAW Lunch and Learn sponsored by mGive Lisa Kagel, Sr. Director, Digital Engagement & Customer Experience, presented to a nearly full house at the Old Ebbitt Grill in DC. She shared with us, old timers and newbies alike, just how the American Red Cross is tackling the octopus swimming around us all called “finding…
Piecing Together a Direct Marketing Campaign
New to direct response marketing, I jumped at the chance to attend DMAW’s March DM 101 session. As I sat through the fantastic presentations, I realized that a direct marketing campaign is actually a lot like the delicious taco bar we enjoyed for lunch: In order to have a complete taco, all the components—crunchy or…
4 Mistakes to Easily Avoid
by Alicia Toles Can you guess which of the following mistakes happened? A back to school appeal that mails in August without a reply envelope, a segment of donors who were included by mistake, or Midwest chapter donors receiving a mailing that references Los Angeles… If you guessed all, you are correct. Hopefully, you haven’t…