Blogs
USPS Promotion Programs for 2016
Excerpts quoted from the Rapid Information Bulletin Board System (RIBBS) website. In late 2015 the United States Postal Service (USPS) filed a proposal with the Postal Regulatory Commission (PRC) for approval of five promotional programs aimed at increasing mail volumes by offering incentives to mailers. Recently approved by the PRC the five promotions for the…
Are We Losing Our Visionaries?
I had the distinct honor and privilege to know and work with two icons in our industry who have recently passed away… On November 20, 2015, Austin Kiplinger, who led Kiplinger Washington Editors, business and economic forecasting publications for more than three decades, and an expert in direct response, lost his battle with cancer. Over…
The Best of Direct 2015 Awards Ceremony & Holiday Party
Tis the season – to celebrate with friends, drink and be jolly, and most importantly attend the Best of Direct 2015 Awards Ceremony and Holiday Party. On December 3, 2015, hundreds of direct marketing professionals gathered at the National Press Club to celebrate the holiday season, and to honor achievement within the industry. For the…
Are You Leaving Money On The Table For Your Sustainer Program?
Telemarketing – It is the channel that sometimes just the thought of proposing can leave you wondering how many objections you’ll have to overcome. The September 17th Lunch and Learn “Leverage Telemarketing to Fuel Sustainer Growth and Revenue” presentation given by Molly Barker, Director of Marketing for Hillary for America and Meg Kross Lee, Vice…
E-News 2.0
This article is a continuation from November’s issue of DMAW AdVents. Let’s quickly recap, shall we? Email newsletters are often overlooked and under-appreciated, but the truth is that nearly every (perhaps every!) successful digital fundraising program includes the e-newsletter to some extent. Whether it’s monthly, quarterly or even annually, it’s important to provide your…
When you are 60…
When you are 60, many folks start looking back, become nostalgic and dwell in the glory of the past. But when I think of the DMAW at 60, I am thinking forward. I am thinking what is next. We are currently building an online community. We are opening up Marketing AdVents to new voices and…
Winning a political campaign, landing a new job… it’s all about the data
The biggest challenge to anyone’s effort to get elected is similar to that faced by everyone seeking a job: Somebody else wants the same job. In this event, the best laid campaign plans often help, but in the end, things frequently become much messier than initially expected (see: Election 2016 Presidential Polls). What happens if…
Digital Marketers: Get Inspired and Innovate!
It’s not easy to be an innovator in the digital direct response world. We have to stay laser focused on the dollars, which means being strategic and careful with our choices. But…we have to test and expand into new channels in order to grow. So, how do you know where and how to innovate? What…
Three Steps to Optimize your Donation Form for Year End Giving
It shouldn’t come as a surprise, but it always does. The days get cooler, the leaves begin to change and – WHAMMY – it’s time to plan for year-end, holiday giving. One key element of an organization’s strategy should be to enhance its donation form experience.…
An Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015
Association Marketing Day — Wednesday, September 30 in Washington DC — Learn More! Dear John Graham, I hope you see my open letter to you as head of ASAE, the American Society of Association Executives. Yes, John, you frequently make yourself available to members and the public, but I’m excited about hearing you in this…