Blogs
Data: Small Word, Big Impact – 4 Key Take-aways You Need to Know
What do online dating, college admissions and your credit score all have in common? They are all functions of a data algorithm that can determine our happiness, albeit temporarily, I hope. We are so used to being governed by data in our personal lives, we don’t even think about it. But what about as marketers? …
Lessons Nonprofits can Learn from Political Campaigns
Polls, elections, debates – ‘tis the political season. Having long-time experience in both the nonprofit and political arenas I’ve been giving thought to what the two verticals can learn from each other. Recently, I penned a blog that appeared in The Huffington Post entitled “What Political Campaigns can Learn from Nonprofits.” In this article I…
Nominations Open for 2016 Hall of Leaders Award
DMAW’s highest honor is the Hall of Leaders Award recognizing distinguished achievement in direct marketing. This prestigious peer recognition has been given annually for 59 years. The award recognizes the lifetime achievements of a DMAW member who has made extraordinary contributions to our organization and to the direct marketing industry over the course of his…
DM 201: Get Out of the Office!
As direct marketers, we’re some of the hardest working professionals—juggling countless details and deadlines, responding to donors, and analyzing data—so it’s easy to forget that we need to find time to think. Thinking time—with no interruptions or timetable—helps us move beyond just trying to keep our heads above water, and to consider priorities, and what…
How The American Dream Impacts Marketing & Fundraising
The DMAW Annual Meeting kicked off with an overview of the 2015 efforts and accomplishments. Thanks to the help of the volunteers, members and the DMAW board, the organization is stronger than ever. We are looking forward to 2016 with more lunch and learns, member appreciation events, and the 2016 Bridge Conference, with an appropriate…
Direct Marketing 101: Database, Online Marketing, and Telefundraising
Part three of a new blog series. Fundraising is a major facet to the Direct Marketing world. Whether you work in-house or at an agency, it is crucial to understand the techniques and strategies in order to create a successful campaign. In our third and final blog post on DMAW’s DM 101 workshop, learn from…
Direct Marketing 101: Data
Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…