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A True Peaceful Transfer of Power

By growthzone | January 31, 2017

On January 24th the Direct Marketing Association of Washington (DMAW) held its annual meeting at the SEIU Conference Center. The first order of business was the peaceful transfer of power from the 2016 Board of Directors to the 2017 Board which includes 22 members. And of course, Past President Cheryl Keedy peacefully passing the gavel…

Direct Mail Copy for Skimmers, Swimmers and Divers

By growthzone | January 18, 2017

Direct response copywriting is a combination of art and science. There are thoughtful reasons behind the techniques, phrases and structure of the copy used in different media, as well as the way it’s formatted. It all begins with knowing that people consume information in different ways and that copy will be seen by very different…

Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line

By growthzone | November 29, 2016

Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…

8 Years of Uncertainty is Enough

By growthzone | November 21, 2016

Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…

Mobile Index, Interactivity and Your Digital Assets

By growthzone | November 4, 2016

Interstitial Usage and Mobile Index An average of 1.2 billion people access the web from their mobile devices, according to Trinity Digital Marketing in 2013. Today, that number is growing while technology continues to advance. Many digital professionals are well aware of Google’s upcoming shift from the desktop to mobile-based search indexes. Google’s Mobile Usability…

Breaking Through the Noise of an Election

By growthzone | October 20, 2016

You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…

Why I’m Co-Chairing Digital Day Again (and You Should Join Me There)

By growthzone | October 5, 2016

by Jared Schwartz, Vice President, Strategy & Innovation Beaconfire RED “Why I’m Co-Chairing Digital Day Again (and You Should Join Me There)” is reposted with permission of the author. This will be my 3rd year involved with DMAW’s Digital Day and my 2nd year as the conference’s co-chair. It’s been very rewarding to watch Digital…

5 Tips for a Successful Fundraising Campaign

By growthzone | October 3, 2016

As fundraisers, creating successful campaigns is our mission. We take all of our wonderful ideas and we test to find the right combination of tactics that will have the “stickiness” we need. Successful campaigns have to be thoughtfully planned to get us to our destination. These are 5 helpful tips for your next fundraising campaign.…

Making Memories, and Renewing the Connection

By growthzone | September 16, 2016

By Marie Morganelli Recently, I signed up for a membership with The Rails to Trails Conservancy. For $10, I received a t-shirt, a membership card, and an acknowledgement that included another opportunity for me to part with my money in support of this organization. Receiving that membership card made me stop and really think about…

Power up your Peer-to-Peer Web Site

By growthzone | September 12, 2016

By Dawn Iype Runs, walks, and rides, oh my! All are becoming increasingly popular with charities looking to engage and leverage their existing donor base. Peer-to-peer fundraising is a great way to use your current donors to reach new ones. When your supporters ask their own personal contacts for donations, those prospective donors are much…

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