Blogs
Fundraisers Face Significant Retention Decline
Retention matters. It is sometimes the greatest—but most profitable—challenge you may face as a fundraiser. And it’s getting harder. That’s why DMAW is hosting a Lunch & Learn to provide a Retention Roadmap—answering your top retention questions and putting you on a path to file growth. For the past 10 years, donor retention has been…
Monthly or Bust: Creating a Sustainer Culture
On his very first day as membership director, Dane Grams strove to make monthly donors the centerpiece to the Human Rights Campaign’s (HRC) sustainer strategy. Why? Well, as he convinced the HRC development team—and now the audience at the DMAW Lunch & Learn: Sustainer Recruitment and Engagement event—monthly sustainers give the most money over…
Oyster Folds, Pixie Dust, and Lenticular Motion, Oh My! at the IFIT Forum
If you were in the audience of the 2017 DMAW Innovative Formats Integrated Techniques (IFIT) Forum on March 7th in lovely Arlington, VA, you know what I mean when I exclaim, “What a buffet of ideas!” The presentations kicked off promptly at 9:00 am with introductory remarks from the ‘time captains’ and brilliant co-chairs Shannon…
Brainstorming new ideas for your next marketing campaign?
Here’s a sure fire way to gain some competitive marketing intelligence: one word – IFIT. Because if you’re interested in learning what’s new, unique and working in digital, mobile, and direct mail – you need to get March 7th on your calendar – pronto. The DMAW Innovative Formats Inventive Techniques (IFIT) Seminar brings suppliers, manufacturers…
Direct Marketing 101: Mail is Not Dead
You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…
Image Optimization for SEO
Image courtesy of Stuart Miles at FreeDigitalPhotos.net Whether you write articles for your blog or have a small business website, it’s important that each page has some sort of image included. Images are a great way to introduce your message, make your blog post more memorable and even add color to your blog. One of…