Blogs

Direct Marketing 101: All the Basics You Need to Know

By growthzone | February 26, 2018

New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…

5 Ideas Beyond Your Biggest P2P Events

By growthzone | February 1, 2018

You are in for a treat. Mark Becker from Cathexis Partners was asked to do a webinar for all of us at the DMAW. And it came on a perfect day, because it was snowing in DC, and nobody wanted to go into work anyway, so many of us stayed home and took part in…

Current Cybersecurity Trends and Risk Mitigation for Direct Marketing Professionals

By growthzone | January 23, 2018

Is your business or nonprofit prepared for a cyber attack? In the event of a data breach, would you know what to do? The risks of cyber attack are only increasing, so preparing for an intrusion is vital—to protect your donors, clients, staff, and your organization. We’ll tackle your questions head on and provide you…

Beyond the Event; Creative Approaches to Peer-to-Peer Fundraising

By growthzone | January 10, 2018

As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically…

Merry, Merry or Quite Contrary?

By growthzone | January 4, 2018

Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law. If you are a non-profit, you must be wondering how it will impact your fundraising—and what to do about it. Let’s break it down into five factors (for a more in-depth look, read the full article here. 1. Uncertainty. The…

Ten Commandments of Copy & Design Part II

By growthzone | December 1, 2017

You Still Can’t Risk NOT Reading This! (Continuing on with a quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Among the Commandments according to Tom and Steve is NEVER break a multi-page letter with the end of a sentence. Entice the reader to turn the page and…

Ten Commandments of Copy & Design Part I

By growthzone | November 28, 2017

You Can’t Risk NOT Reading This! Did you decide to read on? Good. You’re already on your way to improved fundraising results by just knowing these Ten Commandments. (A quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Commandment Number 1 — It’s Not All About YOU! Sorry.…

My direct mail fantasy, and other myths

By growthzone | November 10, 2017

I’ve found the perfect direct mail donor. Her name is Gladys, and she gives to everything I send her, 100% of the time. But I’m not sharing her with you guys. She’s mine. When Gladys gets a mailing from me, she does exactly what she’s supposed to do. When she sees my piece of…

11 Commandments of Fundraising Design

By growthzone | November 2, 2017

I look in the mirror, and I start to think I LOOK as old as Moses, but that’s where the comparison seems to end. Though I do have close to 30 years in the industry, so I guess I have a few things I can share in the upcoming DMAW Lunch & Learn…

Google Analytics and Ecommerce: Learning the Value of your Website in Dollars and Sense

By growthzone | October 24, 2017

When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…