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Leaders Are Readers.

By growthzone | July 27, 2018

I’ve got it from multiple sources…simply reading won’t cut it. You need to vary what you read to keep your mind sharp and your creativity flowing. You might be thinking, “Well, that’s great. But what else should I be reading?” I’ve decided to take a chapter from some of DMAW’s Industry All-Star awardees—literally—and see what…

Building a Zipper to the Moon

By growthzone | July 20, 2018

I don’t know about you, but sometimes I find group brainstorming sessions a bit intimidating. I mean, the creative team is there. And they always have the best ideas, right? And yet, here I was, attending a session on brainstorming, led by two top-tier creatives, Prudence Bovee and Steve Fleshman. The tables were set for…

News Flash— Direct Mail and Print Not Dead

By growthzone | June 28, 2018

Technology isn’t killing direct mail… It’s making it more efficient, cheaper and adding new options to the game. So before you ring the bell to bring out your dead direct mail programs, take a step back, breathe and ask yourself: how can I take advantage of all this? If you missed the DMAW Production Strategies…

Applying Digital Tactics to Membership Organizations and Components

By growthzone | June 22, 2018

With a lengthy to-do list and planning for our large annual governance conference, the thought of missing a full day of work is quite daunting. But the time spent at the DMAW Digital Day Forum was so worthwhile! To my pleasure, I was able to immediately start applying some of the digital tips and tricks…

We entered muggles. We left magicians.

By growthzone | June 19, 2018

I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for DMAW to host “Mid-level Magic”—taught by marketing masters Lisa Maska, CFRE and Jillian Leslie of Lautman Maska Neill & Company. Lisa and Jillian opened this…

The Magic Your Organization Needs—June 14th Session on Mid-level Donors

By growthzone | June 8, 2018

So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust…

Production Strategies Forum

By growthzone | June 4, 2018

Direct Mail production is complex and ever-evolving. With the introduction of new technologies and techniques, it’s more important than ever to understand the many options and applications available to you. Our Production Strategies Forum on June 19th is designed to guide you in that effort. We have gathered some of the industry’s best and most…

What the Data Tells Us: Biggest Takeaways from 2017

By growthzone | May 23, 2018

Why would a college professor drive 3 hours each way through DC traffic for a DMAW Wake Up & Learn session? HINT: The answer is a 4-letter word… DATA! That’s right—you say analytics, and I say, “YES, please!” Carol Rhine’s insightful Target Analytics presentation was definitely worth the trip from Salisbury, MD. I’m a firm…

Mobile. It’s not just for selfies anymore.

By growthzone | May 15, 2018

The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers…

Your Guide to Rapid Response: Phases 1, 2, 3

By growthzone | May 4, 2018

When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase.  After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…

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