Blogs
A mail donor and a digital donor walked into a bar…
If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While…
Key Takeaways – National Association of Charitable Gift Planners 2018 Conference
Last month, I attended the National Association of Charitable Gift Planners Conference in Las Vegas. This is the premier national gift planning conference, with three days packed with presentations on all aspects of planned giving. I’ve been happy to see an increasing number of panels and discussions focused on marketing – the main driver for…
Online Fundraising Best Practices for Nonprofits
Best Practices and Bold Innovations: Recapping the Best of Bridge Lunch and Learn If you missed out on the 2018 Bridge Conference like me, I hope you made a point to attend DMAW’s Best of Bridge Lunch and Learn on October 18th! At this Lunch and Learn, one of the most popular sessions from this…
How Will Tariffs Impact Your Direct Marketing Program?
Many in our industry are concerned about the trade war between the US and China… but what does it mean for you and your business? Since January 22, 2018 this war has been escalating regularly with Trump and Xi firing salvos back and forth in hopes of gaining the best economic position for his nation. …
Gain & Sustain: Tips for Long-term Growth and Success in Nonprofit Monthly Giving Programs
DMAW Sustainer Day, September 2018, was an opportunity to listen to experts from some of the most respected and relevant nonprofits in the U.S., including ALSAC/St. Jude’s Children’s Research Hospital, Humane Society of the United States, and The Nature Conservancy, answer questions and share success stories about monthly giving programs. The day was fast-paced, fun…
It’s not your grandma’s telefundraising anymore!
When I talk to younger fundraisers, they often say: “Why would I use the phone? I never answer it.” Not surprising – they’re just like our sons, who are now 29 and 31 years old. But herein lies the problem. What you as a (young) person may think to be true may not actually be…
Mastering Metrics to Optimize Your Program
Looking to optimize your direct marketing programs? Start with the data. As Avalon VP of Analytics TJ Hillinger and Integral Principal Kevin Moran shared with their viewers during the DMAW webinar Data-Driven Fundraising: Mastering Metrics to Optimize Your Program: “ The key to maximizing value and sustained growth is getting the right information to the…
Art Meets Science at 2018 Bridge Conference
You came, you saw, and you hopefully conquered new marketing techniques at this year’s Bridge to Integrated Marketing & Fundraising Conference. If you missed it, here’s a quick synopsis: Four great keynote speakers. NPR Science Correspondent and Host Shankar Vedantam wowed attendees with the latest break throughs in social science research, including the “hidden brain”—our…
The Next Rising Star
An emerging leader. A great attitude. Exceptional work ethic and results. Someone you like to be around in and outside of the office. Basically, a fundraising/marketing rockstar. Sound like anyone you know? I am lucky enough to know one or two, but I could really use your help in identifying another one. In fact, they…
Bridging the Gap: Cheers to Our Volunteers
The Bridge Conference. If you made it there this year, you probably are feeling like I am—inspired by great speakers, armed with new ideas and energized by meeting with both old and new colleagues. Well-done conferences, like weddings, appear seamless as an attendee. But for anyone who has worked at one—as a speaker, in a…