Blogs
“New Year, New…?”
“New Year, New…?” We’ve all heard the phrase before; and in three short weeks’ time, we will hear it again; “New Year, New [Insert Noun]”. As with any turning of the page, the idea of the “new” and what may lie ahead in a new year can provoke many emotions: excitement, uncertainty, hope, even relief.…
What’s the Big Idea?!
What’s the Big Idea?! I love that the annual DMAW MAXIs allows us to see the work we all spend so much time thinking and talking about, and we get to learn what drives donors and donations for other organizations. Even though I knew two of my team’s campaigns for the Appalachian Trail Conservancy (ATC)…
Thanks for Volunteering
Thanks for Volunteering! Volunteers are the engine that powers DMAW and in this season of gratitude, we give a heartfelt thanks to all of you who volunteer your time, expertise, office/meeting room space, and so much more! I enjoy co-chairing the Volunteer Committee because I get to interact with so many from our industry –…
Integration, Personalization, Impact: Top Insights from This Year’s Multi-Channel Mini-Con
Integration, Personalization, Impact: Top Insights from This Year’s Multi-Channel Mini-Con The 2024 Multi-Channel Mini-Con lived up to its name, highlighting the importance of reaching donors across platforms and showing nonprofits how to maximize engagement in an increasingly integrated landscape. Here are our top seven takeaways! Integration is Essential Multi-channel engagement was a key theme this…
Engage, Retain, and Grow: Sustainable Strategies for Your Mid-Level Program
Faced with a challenging fundraising landscape, many nonprofit organizations are turning to their existing audiences, hoping that by upgrading some of their existing donors internally they can relieve some of the costly acquisition pressure. As a result, we’re seeing some nonprofits putting added focus on their high-value donor audiences, including mid-level and sustainers, over their…
Does Your Messaging Match Giving Level Dynamics?
Does Your Messaging Match Giving Level Dynamics? We all agree “one size fits all” messaging doesn’t work. Here are five ways to make sure your messaging matches donor dynamics in the three giving levels common to most programs – lower-dollar, midlevel and major donors. Donor Time Frames: Of course, nobody objects to having an immediate…
Fostering Growth and Connection: YDMAW’s 2024 Mentorship Program
Fostering Growth and Connection: YDMAW’s 2024 Mentorship Program For the second year, the YDMAW has continued its Mentorship Program providing young professionals with invaluable guidance and support from seasoned professionals. This year, four women industry leaders – Katy Jordan, Victoria Mannoia, Zakeia Rodgers, and Tiffany Delgado – generously volunteered their time and expertise to mentor…
Reflections from the DMAW Multi-Channel Mini-Con
Reflections from the DMAW Multi-Channel Mini-Con Editor’s note: We’re excited to repost this insightful blog from last year’s Multi-Channel Mini-Con, as the strategies, lessons, and takeaways remain just as relevant today. Dive in for a refresher, and don’t forget to check out the registration link at the bottom to secure your spot for this year’s…
4 Key Sessions & Takeaways from Bridge 2024
4 Key Sessions & Takeaways from Bridge 2024 The 2024 Bridge Conference was just a few weeks ago, but hopefully, you’ve been able to implement some of the many things you took away from those three days of education, inspiration, and excitement. There were well over one hundred sessions, and you couldn’t attend them all;…
7 Steps to Digital Accessibility for Nonprofits
7 Steps to Digital Accessibility for Nonprofits In today’s fast-paced world, technology is a crucial tool for nonprofits to connect with donors. The digital landscape, from fundraising platforms to social media, offers vast potential for outreach and impact. However, amidst these advancements, digital accessibility* is often overlooked. These 7 tips, can make nonprofit platforms…