Posts Tagged ‘Tom Gaffny’
2013 Direct Marketing 201 (DM201) PowerPoint Presentations
Keynote Sponsor Breakfast Break Sponsor Lunch Break Sponsor Thank you for attending DM 201! We appreciate your attendance and hope you found the event helpful in making you more successful in your position. Below, you will find the DM 201 speakers and topics along with a link to download each presentation. Tom Gaffny, Tom…
Read MoreThree Things You Should STOP Doing
by Stephen Godbout Prepare to be challenged. As promised, here’s a quick look at the keynote address given by Tom Gaffny at the DMAW’s DM201 event. Tom opened his remarks by pointing out that donors today are suffering from “B.D.S.” Battered Donor Syndrome. Resulting from a bombardment of marketing messages and over-zealous competition for their support.…
Read MoreThought You Knew it All: Think Again!
by Stephen Godbout What a day it was at the spectacular U.S.A Today campus for DMAW’s, DM201. From new hires to industry vets, everyone learned something from the stellar line-up of DM pros who graciously shared their direct marketing experience. Special thanks to all presenters, volunteers and sponsors PMG, RR Donnelly, and Direct Mail Solutions.…
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