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Winning a political campaign, landing a new job… it’s all about the data

By growthzone | October 29, 2015 | Comments Off on Winning a political campaign, landing a new job… it’s all about the data

The biggest challenge to anyone’s effort to get elected is similar to that faced by everyone seeking a job:  Somebody else wants the same job.  In this event, the best laid campaign plans often help, but in the end, things frequently become much messier than initially expected (see: Election 2016 Presidential Polls).  What happens if…

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Three Steps to Optimize your Donation Form for Year End Giving

By growthzone | September 28, 2015 | Comments Off on Three Steps to Optimize your Donation Form for Year End Giving

                  It shouldn’t come as a surprise, but it always does. The days get cooler, the leaves begin to change and – WHAMMY – it’s time to plan for year-end, holiday giving. One key element of an organization’s strategy should be to enhance its donation form experience.…

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An Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015

By growthzone | September 14, 2015 | Comments Off on An Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015

Association Marketing Day — Wednesday, September 30 in Washington DC — Learn More! Dear John Graham, I hope you see my open letter to you as head of ASAE, the American Society of Association Executives. Yes, John, you frequently make yourself available to members and the public, but I’m excited about hearing you in this…

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