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The Donor Who Keeps on Giving—How Often to Appeal to Your Monthly Givers

By growthzone | September 29, 2017 | Comments Off on The Donor Who Keeps on Giving—How Often to Appeal to Your Monthly Givers

At the recent Bridge Conference, I ran into a colleague who asked me the question that many nonprofits grapple with: How often should you ask your existing sustainers for more money? We know that monthly donors are a good source of revenue, but if you aren’t asking for extra gifts during the year, your ‘single’…

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You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition

By growthzone | June 5, 2017 | Comments Off on You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition

Did you know that most nonprofits are not currently measuring donor retention on a monthly basis? Do you know why it matters? According to The 2017 Fundraising Effectiveness Project report in 2016, every $100 gained in gifts was offset by $95 in losses through gift attrition. Let that sink in; for every dollar amount you…

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