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Direct Marketing 101: Data

By growthzone | March 25, 2016 | Comments Off on Direct Marketing 101: Data

Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…

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