Posts Tagged ‘marketing’
DMAW May 2010 Monthly Luncheon
by Dawn Kresslein It is easy for direct marketers (and in my case sales representatives/new business developers) to get wrapped up in their usual approaches of reaching out to their target audience. Often times, we repeatedly use the same strategies, without questioning the effectiveness of these strategies. It is possible that our approaches are successful,…
Read MoreUpcoming Networking Luncheons
JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues. The PRC is…
Read MoreIncentums Today: 4 Tips
By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs. “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end. With a great deal of attention over…
Read MoreChange in Ning…surprising!
By Hilary Baar I was surprised to read in Direct that Ning was no longer offering a free version of their online community platform. When DMAW began setting up its social media presence and channels, we looked at including Ning for a while in the offerings. Whew, I’m glad we didn’t. The bigger issue, as…
Read MoreThe age old debate….”what makes a package successful?
By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”. As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…
Read MoreDirect Mail in a Changing World
By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…
Read MoreThe More Things Change, The More They Stay the Same – Looking at The DMAW through the prism of time
By Jinny Fleischman How often have we heard – The DMAW just isn’t the same organization? It has been a very long time since I first became active in The DMAW, and quite a while since I first started serving on the board. I remember my first board retreat when we had a consultant who…
Read MoreBest of Direct – A Really Good Event
By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers. Several notable awards are given each year at this event. The following is a list of awards given as well as the 2009 recipient. DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…
Read MoreBe Kind and Rewind…Recycle, Reduce, Reuse
By Alan Rich In an effort to steer away from the traditional “piece of paper in the tote bag”, sponsors and exhibitors that have been given the opportunity to provide a tote bag insert, are encouraged to think more resourceful, providing useful, valuable and possibly eco-friendly promotional items. Ideas include: :: If sponsor/exhibitor is in…
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