Posts Tagged ‘marketing’
Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line
Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…
Read More8 Years of Uncertainty is Enough
Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…
Read MoreBreaking Through the Noise of an Election
You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…
Read More5 Tips for a Successful Fundraising Campaign
As fundraisers, creating successful campaigns is our mission. We take all of our wonderful ideas and we test to find the right combination of tactics that will have the “stickiness” we need. Successful campaigns have to be thoughtfully planned to get us to our destination. These are 5 helpful tips for your next fundraising campaign.…
Read MoreMaking Memories, and Renewing the Connection
By Marie Morganelli Recently, I signed up for a membership with The Rails to Trails Conservancy. For $10, I received a t-shirt, a membership card, and an acknowledgement that included another opportunity for me to part with my money in support of this organization. Receiving that membership card made me stop and really think about…
Read MoreKey Performance Indicators: 4 Key Takeaways Every Marketer Needs to Know
By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed the importance of…
Read MoreCharitable Giving: Donors Focus On One or Two Organizations
by Daniela Yu and Amy Adkins Charitable Giving: Donors Focus On One or Two Organizations is reposted with permission from Gallup. STORY HIGHLIGHTS Donors regularly give to one or two charities Fully engaged donors are twice as likely to plan to increase their funding A compelling brand or service promise engages donors Americans have a strong…
Read MoreWhat Members Want
Raise your hand if you never planned on a career in direct mail. You, too? I knew I wasn’t alone. My initial foray into direct marketing happened the way it happens for many: by accident. I had set out on a quest to find the perfect job in book publishing, and while interviewing for entry-level…
Read MoreList Professionals – This One’s for You!
As we list professionals know, the most important part of any direct marketing campaign is the list. If you are not reaching the right audience your goals will not be achieved. And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…
Read MoreDirect Marketing 101: Data
Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…
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