Posts Tagged ‘marketing’
Identifying the Sacred Cows That Are Holding You Back
Let’s say you’re committed to tipping some sacred cows. You are ready to challenge and evaluate everything: your mission, your approach, your revenue. How do you identify your organization’s specific sacred cows? In our first blog of this series, we discussed the various fundraising practices nonprofits perform religiously — often with the only strategy being…
Read MoreHow Do You Tip a Sacred Cow? Strength and Patience.
Einstein defined insanity as “doing the same thing over and over again and expecting different results.” We all tend to agree with this — but do we as nonprofits put it into practice? Particularly in our fundraising work? Echoing this same sentiment, management expert Tom Northrup once said, “All organizations are perfectly designed to get…
Read MoreNonprofits Must Leverage Millennials to Navigate the Digital Era
Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high…
Read MoreYou Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition
Did you know that most nonprofits are not currently measuring donor retention on a monthly basis? Do you know why it matters? According to The 2017 Fundraising Effectiveness Project report in 2016, every $100 gained in gifts was offset by $95 in losses through gift attrition. Let that sink in; for every dollar amount you…
Read MoreFundraisers Face Significant Retention Decline
Retention matters. It is sometimes the greatest—but most profitable—challenge you may face as a fundraiser. And it’s getting harder. That’s why DMAW is hosting a Lunch & Learn to provide a Retention Roadmap—answering your top retention questions and putting you on a path to file growth. For the past 10 years, donor retention has been…
Read MoreMonthly or Bust: Creating a Sustainer Culture
On his very first day as membership director, Dane Grams strove to make monthly donors the centerpiece to the Human Rights Campaign’s (HRC) sustainer strategy. Why? Well, as he convinced the HRC development team—and now the audience at the DMAW Lunch & Learn: Sustainer Recruitment and Engagement event—monthly sustainers give the most money over…
Read MoreOyster Folds, Pixie Dust, and Lenticular Motion, Oh My! at the IFIT Forum
If you were in the audience of the 2017 DMAW Innovative Formats Integrated Techniques (IFIT) Forum on March 7th in lovely Arlington, VA, you know what I mean when I exclaim, “What a buffet of ideas!” The presentations kicked off promptly at 9:00 am with introductory remarks from the ‘time captains’ and brilliant co-chairs Shannon…
Read MoreBrainstorming new ideas for your next marketing campaign?
Here’s a sure fire way to gain some competitive marketing intelligence: one word – IFIT. Because if you’re interested in learning what’s new, unique and working in digital, mobile, and direct mail – you need to get March 7th on your calendar – pronto. The DMAW Innovative Formats Inventive Techniques (IFIT) Seminar brings suppliers, manufacturers…
Read MoreImage Optimization for SEO
Image courtesy of Stuart Miles at FreeDigitalPhotos.net Whether you write articles for your blog or have a small business website, it’s important that each page has some sort of image included. Images are a great way to introduce your message, make your blog post more memorable and even add color to your blog. One of…
Read MoreDirect Mail Copy for Skimmers, Swimmers and Divers
Direct response copywriting is a combination of art and science. There are thoughtful reasons behind the techniques, phrases and structure of the copy used in different media, as well as the way it’s formatted. It all begins with knowing that people consume information in different ways and that copy will be seen by very different…
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