Posts Tagged ‘integrated marketing’
What’s Old is New Again
What’s Old is New Again How Direct Mail and Email can influence each other as they work together. Let’s look at Direct Mail first. It still has a lot going for it. It demands response – even if only to recycle. It’s familiar to older demographics and can be a novelty to younger ones. And…
Read MoreDM 201: Stop Getting Comfortable and Start Innovating
DM 201 is an intermediate-level course that’s perfect for anyone who already has some direct marketing experience under their belt—whether at an agency, nonprofit, list broker, production company, or analytics firm—and wants to go beyond the basics. Somewhere between being a total newbie and seasoned vet things start to fall into place. We get comfortable…
Read MoreA 360 ° Approach to Data Strategy, Now Live Streamed
In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year’s theme is a 360° approach to your data strategy. As we all know—whether…
Read MoreIP Targeting Brings Digital and Mail Together
How would you change your next direct mail campaign if you had access to the IP address that matches your prospect list? It’s a question many direct mailers now face. With increasing sophistication and relatively new technologies, you can harness the best of targeted digital and direct marketing. What are my choices? Before we…
Read More5 Tips for a Successful Fundraising Campaign
As fundraisers, creating successful campaigns is our mission. We take all of our wonderful ideas and we test to find the right combination of tactics that will have the “stickiness” we need. Successful campaigns have to be thoughtfully planned to get us to our destination. These are 5 helpful tips for your next fundraising campaign.…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Read MoreLearning From MAXI Excellence
By Stephen Godbout It’s MAXI Season and time to start looking at the winners, which can be as simple as a postcard … or just the right combination of message and integration … or an astounding 21,500,000 email campaign with a mere 0.14% unsubscribe rate. That’s what we learned last Thursday at DMAW’s “Case Studies…
Read MoreFACE TIME. It Matters.
By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…
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