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Smaller Non-Profits Have Marketing Advantages Too

By growthzone | July 28, 2015 | Comments Off on Smaller Non-Profits Have Marketing Advantages Too

For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…

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