Posts Tagged ‘fundraising’
The Board – Serving You Now!
by Donna Tschiffely Have you ever wondered how the word “board” came to be defined as “a committee having supervisory powers?” Ok, here is a quick etymology lesson…Old English definition, board is a plank, flat surface (think table); the meaning then evolved to mean “food” – in this case the table upon which the food is…
Read MoreIncentums Today: 4 Tips
By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs. “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end. With a great deal of attention over…
Read MoreThe age old debate….”what makes a package successful?
By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”. As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…
Read MoreFACE TIME. It Matters.
By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…
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