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Winning a political campaign, landing a new job… it’s all about the data

The biggest challenge to anyone’s effort to get elected is similar to that faced by everyone seeking a job:  Somebody else wants the same job.  In this event, the best laid campaign plans often help, but in the end, things frequently become much messier than initially expected (see: Election 2016 Presidential Polls).  What happens if…

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Three Steps to Optimize your Donation Form for Year End Giving

                  It shouldn’t come as a surprise, but it always does. The days get cooler, the leaves begin to change and – WHAMMY – it’s time to plan for year-end, holiday giving. One key element of an organization’s strategy should be to enhance its donation form experience.…

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Leveraging Telemarketing to Fuel Sustainer Growth and Retention

We’re all friends here, right? So I’m going to let you in on a little secret. Almost every smart, thriving organization fundraising out there in the wild nonprofit jungle has a pretty key strategy in common. They are laser focused on growing and cultivating their monthly giving program. Seems like a no-brainer, right? Your donors…

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Searching for Marketing Success: You Just Need One Gold Nugget

By Allison Porter. We all know that professional development should be a personal professional priority but most often, completing endless tasks rules the day. We often feel selfish taking time out of our busy work days to develop ourselves personally and professionally. Especially with lean staff, a heavy workload, and just the sheer mass volume the…

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DM 101: Entry Level Advice

Last month’s DM 101 provided useful information about the fundamentals of our business for industry professionals – some who have been working in this field for years, and others, like me, who just got started. Around graduations and big changes, people will give you a sound byte of knowledge. Here’s what I’ll be referencing for…

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Communication is Key to Saving Money

Recently, I attended the DMAW’s Direct Mail 101 seminar.  The major takeaway I found from the eight different sessions was that at every step of the process, proper communication could save you time and money. It’s worth spending time on the front end to set up communication practices internally and externally with your vendors and…

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The Bridge Conference: Marrying Marketing and Fundraising

By Greg Albright I have long been a member of two local, important professional associations – the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter (AFP DC). For years I had attended each of the organizations’ annual conferences where I learned about best practices, cutting-edge innovations…

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How do your fundraising efforts stack up against other organizations?

How do your fundraising efforts stack up against other organizations? Are you getting your share of the donor market? Gain some insight! DMAW May Lunch and Learn on May 17 with Paige Grainger, Sr. Fundraising Analyst Target Analytics (a Blackbaud company) Paige Grainger, Senior Fundraising Analyst, Target Analytics (a Blackbaud company), will present the summary report on Index…

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DMAW May 2011 Update

LIST BAZAAR! Wed., May 11 | 8AM – 2PM |Maggiano’s Little Italy |Washington, DC Less than a week away! If you are a list manager, list broker, data manager, this session is designed for you!  We’ve changed the way we do business and we are… Forging Ahead:  A Positive Future!   Gain new insight and…

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The New Reality

by Candice Briddell As many of us experienced just a few years ago, periods of wealth and abundance are great.  But the new reality is that there is no longer an abundance of people with vast disposable income that can spread their wealth to a wide variety of charities and causes.  Instead, we are working…

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