Posts Tagged ‘email’
Need new, great fundraising ideas?
Need new, great fundraising ideas? A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great…
Read MoreDigital Day 2019: Expecting the Unexpected
Going into DMAW’s Digital Day for the second year in a row, I knew I’d be leaving with a wealth of new knowledge in the digital space, but little did I know that the lessons learned would be both inside and outside of the sessions. Digital Day taught me more than just the latest digital…
Read More5 Takeaways from DMAW Digital Day
By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…
Read MoreSo Many Tests, So Little Time…Energy…Money
by Tiffany Neill As direct marketing fundraisers we’re always asking, “is there a better way to do this?” And so we test. Everything. All the time. We test the color of the outer envelope, the teaser on the direct mail package, the subject line of the email, the content of the letter, the color of…
Read MoreDMAW November Luncheon Blog
By Amy Sukol Everything old is new again. That was the important message that Annie Hughes, President of Type A Strategies, shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…
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