Posts Tagged ‘DRTV’
DMAW April Monthly Luncheon Recap | Don’t let fear hold you back from this opportunity!
By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy. The list included: Initial costs too high Threshold too…
Read More