Posts Tagged ‘dmaw’
Mail is not dead, but we must innovate and diversify to stay relevant!
USPS New Products and Innovations Executive Enlightens DMAW Lunch and Learn Attendees about Increasing the Long-term Value of Mail by Leveraging New Technology At the June 20 DMAW Lunch and Learn, Gary Reblin, the United States Postal Service’s Vice President of New Products and Innovations, strongly advised that organizations need to be innovative in order…
Read More2013 Direct Marketing 201 (DM201) PowerPoint Presentations
Keynote Sponsor Breakfast Break Sponsor Lunch Break Sponsor Thank you for attending DM 201! We appreciate your attendance and hope you found the event helpful in making you more successful in your position. Below, you will find the DM 201 speakers and topics along with a link to download each presentation. Tom Gaffny, Tom…
Read MoreMaking History with Monthly Giving
by Stephen Godbout At DMAW’s historic first ever Wake Up and Learn Edvent, Sarah Birnie with the Human Rights Campaign, and Karin Kirchoff of MINDset direct woke everyone up with invaluable insights on building monthly giving campaigns through email and telemarketing. First: Hyperlinks and PowerPoint Don’t Play Well Together, so don’t mix the two. Yes,…
Read MoreThe Bridge Conference: Marrying Marketing and Fundraising
By Greg Albright I have long been a member of two local, important professional associations – the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter (AFP DC). For years I had attended each of the organizations’ annual conferences where I learned about best practices, cutting-edge innovations…
Read MoreThree Things You Should STOP Doing
by Stephen Godbout Prepare to be challenged. As promised, here’s a quick look at the keynote address given by Tom Gaffny at the DMAW’s DM201 event. Tom opened his remarks by pointing out that donors today are suffering from “B.D.S.” Battered Donor Syndrome. Resulting from a bombardment of marketing messages and over-zealous competition for their support.…
Read MoreThought You Knew it All: Think Again!
by Stephen Godbout What a day it was at the spectacular U.S.A Today campus for DMAW’s, DM201. From new hires to industry vets, everyone learned something from the stellar line-up of DM pros who graciously shared their direct marketing experience. Special thanks to all presenters, volunteers and sponsors PMG, RR Donnelly, and Direct Mail Solutions.…
Read MoreMay is DMAW Membership Month!
May is DMAW Membership Month! When you renew your membership, anytime between May 1 to May 31, you will automatically be entered for a chance to win a complimentary 2013 Bridge Conference Registration. This includes full access to both days of the conference, with 70+ educational sessions, over 100 services providers in the Solutions Showcase…
Read MoreInnovative Formats and Integrated Campaigns – Back by Popular Demand and Here to Stay!
by Danielle Hart On April 24th, direct marketers joined together for the re-introduced DMAW Innovative Formats and Integrated Campaigns Forum. Eleven presenting companies introduced their inventive direct marketing ideas and techniques. In addition to the presenting companies, there were bonus sessions that included a jam-packed fold presentation by Trish Witkowski (Chief Folding Fanatic at the…
Read MoreInnovation and Integration Take Center Stage at Next Week’s IFIC Forum
By Greg Albright, Co-Founder and CCO of Production Solutions Next week marks the return of one of the most sought-after and valuable direct marketing events in our industry. Formerly DMAW’s Innovative Formats and Inventive Techniques Forum (IFIT), the forum is back after a two-year hiatus as the Innovative Formats and Integrated Campaigns Forum (IFIC). I,…
Read MoreThe Hidden Benefits of Volunteering within the Direct Marketing Industry
By Greg Albright, CCO and Co-Founder, Production Solutions When DMAW Board Member and Social Committee Chair, Mikaela King approached me to write a guest blog post on volunteerism, I was honored to write on something so near and dear to me. A week before the 2012 Best of Direct reception, I was inspired by a…
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