Posts Tagged ‘dmaw’
Piecing Together a Direct Marketing Campaign
New to direct response marketing, I jumped at the chance to attend DMAW’s March DM 101 session. As I sat through the fantastic presentations, I realized that a direct marketing campaign is actually a lot like the delicious taco bar we enjoyed for lunch: In order to have a complete taco, all the components—crunchy or…
Read MoreSearching for Marketing Success: You Just Need One Gold Nugget
By Allison Porter. We all know that professional development should be a personal professional priority but most often, completing endless tasks rules the day. We often feel selfish taking time out of our busy work days to develop ourselves personally and professionally. Especially with lean staff, a heavy workload, and just the sheer mass volume the…
Read MoreIntegrated Marketing Tactics for Donor Cultivation – A Case Study
By Jim Jacobs There were many key takeaways from DMAW’s February Lunch and Learn, “The Value of Cultivation: an American Farmland Trust (AFT) Case Study.” First, is that the value of effective personalized communication with your donors, as well as showing appreciation, should never be underestimated. In addition, several other successful cultivation strategies and tactics…
Read MoreThe Viral Phenomena of the ALS Ice Bucket Challenge
At the recent DMAW annual meeting, attendees got to hear the inside story behind the ALS Ice Bucket Challenge (IBC). And, what an inside story it was. Did you know that the idea began with three young men, all with ALS, who played sports and decided it was time to get people to understand ALS?…
Read More5 Takeaways from DMAW Digital Day
By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…
Read MoreGetting More than Your Fair Share of $59 Trillion in Gifts Coming Down the Line
That’s what everyone who attended DMAW’s engaging breakfast seminar: Building Fiercely Loyal Donors learned from Marti Campbell, President and Relationship Building/Leadership Expert at Prize Inside and Kathy Swayze, CFRE, President & Creative Director at Impact Communications. You learned in DM 101 that loyal donors are your best donors. They’re also the most likely to make…
Read MoreDMAW Digital Day Forum – You Can’t Afford to Miss This
by Brenna Holmes Digital-based media is the fastest growing medium – just think of all the screens we interact with each day! And if your organization isn’t proactively weaving its many facets (it’s soooo much more than email…) into your marketing and fundraising mix, you are missing the boat – and leaving tons of money on…
Read MoreDMAW Member Appreciation Happy Hour & Trivia Quiz
by Elise Buck What’s so special about October 15th? Some very important people were born on that day and it also happens to be when the DMAW is ripping the roof off of its annual Member Appreciation Happy Hour. But getting back to those important people for a moment, can you name the following people without…
Read MoreSAVING THE DATA: A Bazaar Concept?
By Michael J. Koziarski II, Account Associate, NOVA List DMAW’s annual List Bazaar was held in June at the Gannett Conference Center in Tyson’s Corner, VA. As a seasoned veteran, having had 3 whole weeks of experience, it was my first time attending this event and I found it both engaging and surprisingly entertaining. The…
Read MoreBeing Recognized by DMAW
By Hal Malchow Direct Marketing is a magical profession, a beautiful blend of the science and art. My firms were always known for winning creative awards but what made me most proud was bringing science to the process and being the first firm to model and mail voter lists on a large scale. The lessons…
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