Posts Tagged ‘dmaw’
Key Performance Indicators: 4 Key Takeaways Every Marketer Needs to Know
By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed the importance of…
Read MoreDM 201: Get Out of the Office!
As direct marketers, we’re some of the hardest working professionals—juggling countless details and deadlines, responding to donors, and analyzing data—so it’s easy to forget that we need to find time to think. Thinking time—with no interruptions or timetable—helps us move beyond just trying to keep our heads above water, and to consider priorities, and what…
Read MoreDirect Marketing 101: Data
Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…
Read MoreThe Skinny on DM101 – The Basics: A Participant’s View
On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed. Held…
Read MoreDirect Marketing 101: Creative, Lists, and Production
Part one of a new blog series. If you missed the sold out DM 101 workshop on March 2, 2016 below you will find some important key takeaways you need to consider for a successful direct marketing program! So what were some of the key takeaways from industry leaders at the DM 101 workshop? Kerri…
Read MoreThe Overachiever’s Guide to Year-End Fundraising
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…
Read MoreThe Best of Direct 2015 Awards Ceremony & Holiday Party
Tis the season – to celebrate with friends, drink and be jolly, and most importantly attend the Best of Direct 2015 Awards Ceremony and Holiday Party. On December 3, 2015, hundreds of direct marketing professionals gathered at the National Press Club to celebrate the holiday season, and to honor achievement within the industry. For the…
Read MoreDigital Marketers: Get Inspired and Innovate!
It’s not easy to be an innovator in the digital direct response world. We have to stay laser focused on the dollars, which means being strategic and careful with our choices. But…we have to test and expand into new channels in order to grow. So, how do you know where and how to innovate? What…
Read MoreLet’s Get Some Likes! Strategies for Growing Your Audience Among Millennials
One of the perks of working in DC? Being able to walk to the SEIU offices for the June DMAW Lunch and Learn. The first speaker was Millicent Gorham, PhD (Hon), MBA, FAAN, of the National Black Nurses Association. She described millennials as “young people coming of age in 2000, who are the largest, most…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
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