Posts Tagged ‘dmaw’
DMAW April Monthly Luncheon Recap | Don’t let fear hold you back from this opportunity!
By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy. The list included: Initial costs too high Threshold too…
Read MoreCNU DMA Announces its 9th Annual Career & Networking Reception
Newport News, VA—The Christopher Newport University (CNU) student Direct Marketing Association, advised by marketing professor Dr. Lisa Spiller, announces its 9th Annual Career & Networking Reception. The event will be held at the university on Wednesday, March 30 from 12-2 p.m. in the David Student Union Ballroom. The purpose of the event is to provide…
Read MoreI will Survive! – DMAW Annual Meeting Recap
By Hilary Baar 1970-something song lyric or our current economic condition? I will Survive! While it wasn’t Gloria Gaynor at the podium belting out her 1978 hit, “I Will Survive,” the message we heard at the DMAW Annual Meeting on 28 February was every bit as encouraging and stirring! Mr Anirban Basu, a noted economist…
Read MoreAnirban Basu & You!
You are invited to attend the “Back to the Future – 2011 Economic Outlook” presentation by Anirban Basu, J.D., Chairman & CEO of Sage Policy Group, Inc., on February 28 at the 2011 DMAW Annual Business Meeting and Reception. As one of the region’s 20 most powerful business leaders in 2010 as named by the Baltimore…
Read MoreDMAW February 2011 Update
NEW DATE & TIME FOR ANIRBAN BASU The NEW DATE and TIME for the DMAW Annual Meeting & Anirban Basu’s keynote presentation is MONDAY, FEB. 28, 5:00-7:30pm, at the City Club Columbia Square. Basu’s presentation, “Back to the Future – A Look at the 2011 Economy and Beyond”, will be followed by cocktails & hors d’oeuvres. Basu’s presentation should generate interesting conversation and…
Read MoreWebinar: Protecting Your Donor’s Dollars – Non-Profit Fraud Prevention and Awareness
You are working hard at creating an effective, results-oriented fundraising campaign for your organization…only to find out there is internal fraud. According to the Association of Certified Fraud Examiners (ACFE) 2010 stats, the non-profit Fraud Frequency rate was 9.6% and the median loss was $90,000. That’s a lot of money to recoup in a fundraising…
Read MoreDMAW November Networking Luncheon Recap
By Gail Diggs During the November DMAW luncheon, Janet Tonner of Vertis Communications (a full-service marketing communications company with offices across North America) shared information and statistics that marketers in any industry could put to great use. Her presentation, entitled “Between the Lines”, was designed to provide new insights into how consumers use newspaper inserts,…
Read MoreOct 30 Call for Papers Deadline for the 6th Annual Bridge Conference
October 30 is the Call for Papers Deadline for the 6th Annual Bridge to Integrated Marketing & Fundraising Conference scheduled for July 21-22, 2011at the Gaylord National Hotel & Conference Center adjacent to Washington, DC! Visit the Bridge Conference website to download the Call for Papers information and apply online! Presenting at the Bridge Conference…
Read MoreDid we cross that Bridge?
By Alan Rich The 2010 Bridge Conference came and went just like that. Countless volunteer hours over the course of 10 months came down to what amounted to 48 hours of a fabulously produced, highly successful, Bridge Conference. Much of the credit goes to its co-chairs, Greg and Dayna. I have been involved with the…
Read MoreSeptember Luncheon Recap
By Gail Diggs On September 16th, I did something I’ve never done before… I attended a monthly luncheon sponsored by DMAW — and it was absolutely wonderful. I was greeted warmly by the conference organizers and directed to a lovely, quite comfortable room where the meeting would be held. While waiting for the session to…
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