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Content is Dues

by Christy Jones When I saw this phrase originally this morning, it was in an email memo to our membership committee chair, alerting her of the deadline for our monthly membership newsletter. I groaned initially as I caught the typo after it had been sent, but then (must have been the caffeine influx), my mind took…

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Association Marketing Trends and Technologies

Association Marketing Trends & Technologies Wednesday, October 19, 2011  |  8:00AM – 4:30PM Kellogg Conference Hotel, Gallaudet University  |  Washington, DC This is not your ordinary association marketing event!  DMAW brings 50+ years of marketing education experience to present 1 day, 100+ association marketing attendees/speakers, and new ideas you can implement immediately, including: Grow membership…

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DMAW September 2011 Update

Integrating Your Year-End Campaigns     Thursday, September 15  |  12Noon – 2:00 PM SEIU Conference Center, Washington, DC Speaker:  Roger Craver, President & Founder DonorTrends DMAW’s September Monthly Luncheon When Roger Craver speaks, everyone listens!  Roger, a veteran of direct response fundraising, will walk you through the essentials for an integrated year-end campaign.  Need a little…

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DMAW August Monthly Luncheon Recap

by Ryan Hutchinson Okay, look.  There’s no denying that we’re witnessing a seismic [seismic written pre-Virginia earthquake!], evolutionary step in how people and organizations communicate, thanks to social media. And here’s what I (re)learned at the DMAW August Monthly Luncheon: unless we want to find ourselves on the bottom of evolution’s shoe, we must (re)discover…

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The 2011 MAXI Award Winners

Established in 1979, the MAXI Awards program recognizes and honors outstanding achievements in the field of direct marketing. The criteria for MAXIs illustrate the difference between a MAXI and other contests in that a campaign’s results will carry more weight than any of the other scored criteria. All entries are judged on the following six…

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DMAW August 2011 Update

Last chance to register: COMPLIMENTARY WEBINAR WEBSITE/URL REMARKETING: LEARN HOW TO USE IT TO IMPROVE YOUR RESULTS Tuesday, August 2  |  12Noon – 1:00 PM Speaker:  Marty Donner, Chief Revenue Officer, eWay Direct Marty Donner will show you how to include remarketing as part of your online acquisition strategies – this could be the 4th quarter bump…

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DMAW Webinar on Website/URL Remarketing

IS REMARKETING PART OF YOUR ONLINE STRATEGY – IF NOT, IT SHOULD BE! Tuesday, August 2  | 12NOON – 1:00PM Have you ever been to a website and noticed banner ads for product, service or another organization from a website you visited recently?  Or, have you received an email follow-up with tailored content based on a recent website visit?…

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A Message from the DMAW President, Kristin McCurry

As the president of the DMAW, I know how it is when you get busy – time flies and you end up unintentionally missing out on some things.  I did not, though, want one of those “things” you missed out on to be an important DMAW Event… The DMAW MAXI Awards Ceremony & Reception Wednesday, July 20, 2011 ● 4:30 pm – 6:30 pm…

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DMAW July 2011 Update

6th Annual Bridge to Integrated Marketing & Fundraising Conference July 20-22, 2011 Gaylord National Hotel & Conference Center National Harbor, MD (adjacent to Washington, DC) Gain the skills and tools you need to grow your organization or firm at the Bridge Conference! Early Bird Registration Deadline is Tuesday, July 5! Fantastic group rates are available! Great…

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DMAW/EF Mentor for a Day Program: A Student Perspective

by Tevis Hannington During my Mentor for a Day visit to the National Geographic Society, I gained a better understanding of what’s next after graduation. And a side-benefit of the program was that I got a lead for a summer internship and subsequently hired as an intern for Nexus Direct. I hope that members reading this…

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