Posts Tagged ‘dmaw’
Getting Your “Mobile Mojo” On
written by Allison King Jumping in a swimming pool with your iPhone in your pocket is one way to lose your mobile mojo – which is just what Kelly Flowers, principle of GrowthVine and DMAW’s March Lunch & Learn speaker, did on her recent vacation. She realized it right away, she said, and went on…
Read MoreCall for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Definitely something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap),…
Read MoreDMAW March 2012 Update
WHAT’S HOT – YOUR “MOBILE MOJO” IS! DMAW Monthly Lunch & Learn Thursday, March 15 | 12Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited to 60 people.) Kelly Flowers, Principal, GrowthVine, LLC How to Get Your “Mobile Mojo” on Track! Is your organization suffering from a lack of mobile direction? Are…
Read MorePrivacy…Respect It While Marketing to Your Target Audience
written by Kurt Seiber As a new member to the DMAW, I found the keynote address at the annual to be very relevant and eye-opening. Mark Rasch – Director of Cybersecurity and Privacy Consulting with CSC – gave an awesome presentation! Obviously privacy is always a concern. When you couple that with today’s advanced communications and…
Read MoreCybersecurity Need Not Be Boring
written by Jeff Fowler When I first opened my invitation to DMAW‘s 2012 annual meeting and noticed the title of the keynote presentation, “Your Privacy. . . Does It Really Exist?”, a word favored by my teenage son flashed through my mind: b o r i n g. Still, it had been some time since I had…
Read MoreCybersecurity Can be Neat and Creepy
written by Milton “Milt” Olekson Kudos to staff, board, committees, and sponsors of the recent DMAW Annual Meeting and Keynote Presentation. The reigns were passed from Kristin McCurry of MINDset Direct to Hilary Baar of The Lukens Company. Hilary did a great job of introducing and recognizing current and past board members and their contributions. It was…
Read MoreTips to Successfully Position and Design Your Online (and Offline!) Brand
by Gay Bitter These days everyone is an online marketer, and Dina Wasmer of Incite Creative reminded us all of the importance of managing our online brand at The DMAW’s February luncheon. So much valuable information was shared that it’s impossible to get it all into a single blog post, but here are a few ideas…
Read MoreThe Online Brand Message…Should I Attend?
by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…
Read MoreDMAW February 2012 Update
How to Successfully Position and Design Your Organization’s Online Brand DMAW Monthly Luncheon Thursday, February 16 | 12 Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited) Join Dina Wasmer as she shares best practices for positioning and designing your organization’s online brand. Websites, search engine optimization, search engine marketing, email marketing…
Read MoreQR Codes: Misunderstood? Or Are We Missing the Point?
By Allison King Until recently, I didn’t have a smartphone, so I never paid much attention to QR codes since I wasn’t able to scan them anyway. But now I’ve finally joined the ranks of 72.5 million (and growing) smartphone owners in the U.S. and I downloaded a free QR code scanner from the App…
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