Posts Tagged ‘dmaw’
DMAW Recap: Direct Marketing 101 Workshop
by Heather Bien Last week over 20 direct marketing professionals came together for Direct Marketing 101 Workshop (DM101). While backgrounds ranged from direct marketing agency professionals to nonprofit employees managing direct marketing within their own organization, most attendees came in with 1-3 years of direct marketing experience and were eager to hear from Washington area experts…
Read MoreDMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?
by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…
Read MoreGuest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Read MoreAnd the Maxi Goes to……Me! Jim Chmielewski
I became a Board member of the DMAW in 2011, but for more years than I can remember, I attended the Maxi Awards every summer. For me, it is a very exciting time. The awards kick off the annual DMAW Conference (for the last six years the Bridge Conference) and are a time for me…
Read MoreDMAW Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap), again, marketing related.…
Read MoreThe Definition of Tools – Social Tools
When you type ‘tool’ into Google you will see listings for the ‘Tool’ (band), the Urban Dictionary definition of a ‘tool’ (A cretin. Characterized by low intelligence and/or self-steem.), Wikipedia ‘Tool’ (band) and ‘The Tool Page’ (nearly official site for ‘Tool’ (band)). The definition of ‘tool’ is a tool that makes our lives easier and…
Read MoreDMAW’s Direct Data Dose: Blackbaud Spews Facts About 2011’s Direct Fundraising
Again in 2011, direct donors to major nonprofits declined in number. The median change was a 2.1% decline in both the number of donors and the dollars they gave in 2011, compared to 2010. Blackbaud’s Paige Grainger talked to about 40 DMAW members at the monthly Lunch ‘n Learn meeting on May 17 at SEIU’s…
Read MoreHow do your fundraising efforts stack up against other organizations?
How do your fundraising efforts stack up against other organizations? Are you getting your share of the donor market? Gain some insight! DMAW May Lunch and Learn on May 17 with Paige Grainger, Sr. Fundraising Analyst Target Analytics (a Blackbaud company) Paige Grainger, Senior Fundraising Analyst, Target Analytics (a Blackbaud company), will present the summary report on Index…
Read MoreMay is DMAW Membership Month!
May is DMAW Membership Month, and there’s never been a better time to join DMAW – or renew to your membership. Why? Because if you join or renew any time in May, you can enter to win a complimentary 2012 Bridge Conference Registration – a $750 value! As I hope you know, the Bridge Conference…
Read MoreDMAW April 2012 Update
With the Easter Holiday, Spring Break and general all-around nice weather upon us, I know you are busy, so this is a to-the-point DMAW update that is full of educational programs! (I’m also trying out a new Update format – your feedback is welcomed!) There are two items that I do need your help with if…
Read More