Posts Tagged ‘Direct Marketing’
DMAW June Networking Luncheon Recap
by Gayden Prince State of the Post Office On June 17th, the DMAW held their June Networking Luncheon at the National Trust for Historic Preservation in Washington, DC. The topic of the presentation was one that may affect Direct Marketers more than any other marketing channel—the United States Postal Service and the obstacles facing an…
Read More2010 Bridge Conference
by Alan Rich The Bridge Conference this year is coming together swimmingly. There is a ton of education sessions in dozens of tracks to please any palate. The Solutions Showcase is nearly sold out, so there will be close to 100 vendors showing and educating you, the attendee, so please, be sure to walk…
Read MoreThe Board – Serving You Now! Part 2
by Donna Tschiffely I mentioned in my last blog (posted on May 20) that the board meets the third Thursday of every month. In fact, the third Thursday of every month is a very busy day around DMAW – that is also the day we conduct our monthly luncheons. This latest one was with Andy…
Read MoreDMAW May 2010 Monthly Luncheon
by Dawn Kresslein It is easy for direct marketers (and in my case sales representatives/new business developers) to get wrapped up in their usual approaches of reaching out to their target audience. Often times, we repeatedly use the same strategies, without questioning the effectiveness of these strategies. It is possible that our approaches are successful,…
Read MoreThe Loss of an Icon
By Hilary Baar On May 19th, I attended Mike O’Hara’s funeral but truly it was billed (and did deliver) as a celebration of his life. Although, I wasn’t a close friend of Mike’s, from the time I became a DMAW member almost 20 years ago, Mike was always an (or rather, the) icon. He was…
Read MoreUpcoming Networking Luncheons
JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues. The PRC is…
Read MoreThe Board – Serving You Now!
by Donna Tschiffely Have you ever wondered how the word “board” came to be defined as “a committee having supervisory powers?” Ok, here is a quick etymology lesson…Old English definition, board is a plank, flat surface (think table); the meaning then evolved to mean “food” – in this case the table upon which the food is…
Read MoreIncentums Today: 4 Tips
By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs. “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end. With a great deal of attention over…
Read MoreChange in Ning…surprising!
By Hilary Baar I was surprised to read in Direct that Ning was no longer offering a free version of their online community platform. When DMAW began setting up its social media presence and channels, we looked at including Ning for a while in the offerings. Whew, I’m glad we didn’t. The bigger issue, as…
Read MoreThe age old debate….”what makes a package successful?
By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”. As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…
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