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Association Marketing Trends and Technologies

Association Marketing Trends & Technologies Wednesday, October 19, 2011  |  8:00AM – 4:30PM Kellogg Conference Hotel, Gallaudet University  |  Washington, DC This is not your ordinary association marketing event!  DMAW brings 50+ years of marketing education experience to present 1 day, 100+ association marketing attendees/speakers, and new ideas you can implement immediately, including: Grow membership…

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DMAW September 2011 Update

Integrating Your Year-End Campaigns     Thursday, September 15  |  12Noon – 2:00 PM SEIU Conference Center, Washington, DC Speaker:  Roger Craver, President & Founder DonorTrends DMAW’s September Monthly Luncheon When Roger Craver speaks, everyone listens!  Roger, a veteran of direct response fundraising, will walk you through the essentials for an integrated year-end campaign.  Need a little…

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DMAW August 2011 Update

Last chance to register: COMPLIMENTARY WEBINAR WEBSITE/URL REMARKETING: LEARN HOW TO USE IT TO IMPROVE YOUR RESULTS Tuesday, August 2  |  12Noon – 1:00 PM Speaker:  Marty Donner, Chief Revenue Officer, eWay Direct Marty Donner will show you how to include remarketing as part of your online acquisition strategies – this could be the 4th quarter bump…

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DMAW Webinar on Website/URL Remarketing

IS REMARKETING PART OF YOUR ONLINE STRATEGY – IF NOT, IT SHOULD BE! Tuesday, August 2  | 12NOON – 1:00PM Have you ever been to a website and noticed banner ads for product, service or another organization from a website you visited recently?  Or, have you received an email follow-up with tailored content based on a recent website visit?…

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DMAW/EF Mentor for a Day Program: A Student Perspective

by Tevis Hannington During my Mentor for a Day visit to the National Geographic Society, I gained a better understanding of what’s next after graduation. And a side-benefit of the program was that I got a lead for a summer internship and subsequently hired as an intern for Nexus Direct. I hope that members reading this…

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To Commingle or not to Commingle, that is the question?

By Elise Buck As a full service mailshop we are always looking for ways to help our clients save money in their direct mail campaigns. One of the best ways we have found is through their postage savings, especially when combined with direct entry point and network distribution center or sectional center facility (NDC/SCF) drop…

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The New Reality

by Candice Briddell As many of us experienced just a few years ago, periods of wealth and abundance are great.  But the new reality is that there is no longer an abundance of people with vast disposable income that can spread their wealth to a wide variety of charities and causes.  Instead, we are working…

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DMAW April Monthly Luncheon Recap | Don’t let fear hold you back from this opportunity!

By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy.  The list included: Initial costs too high Threshold too…

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CNU DMA Announces its 9th Annual Career & Networking Reception

Newport News, VA—The Christopher Newport University (CNU) student Direct Marketing Association, advised by marketing professor Dr. Lisa Spiller, announces its 9th Annual Career & Networking Reception.  The event will be held at the university on Wednesday, March 30 from 12-2 p.m. in the David Student Union Ballroom.  The purpose of the event is to provide…

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I will Survive! – DMAW Annual Meeting Recap

By Hilary Baar 1970-something song lyric or our current economic condition? I will Survive! While it wasn’t Gloria Gaynor at the podium belting out her 1978 hit, “I Will Survive,” the message we heard at the DMAW Annual Meeting on 28 February was every bit as encouraging and stirring! Mr Anirban Basu, a noted economist…

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