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Piecing Together a Direct Marketing Campaign

By growthzone | April 27, 2015 | Comments Off on Piecing Together a Direct Marketing Campaign

New to direct response marketing, I jumped at the chance to attend DMAW’s March DM 101 session. As I sat through the fantastic presentations, I realized that a direct marketing campaign is actually a lot like the delicious taco bar we enjoyed for lunch: In order to have a complete taco, all the components—crunchy or…

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