Posts Tagged ‘Digital Marketing’
#DM101: The Fundamentals of Innovative Marketing
#DM101: The Fundamentals of Innovative Marketing This year, I think I am more excited than I have ever been for DM 101. The event is always energizing, and I love the opportunity to connect with new talent in our industry. After 2020, however, connections like these mean more. I also love the virtual format. Though…
Read MoreA mail donor and a digital donor walked into a bar…
If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While…
Read MoreMobile. It’s not just for selfies anymore.
The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers…
Read MoreA 360 ° Approach to Data Strategy, Now Live Streamed
In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year’s theme is a 360° approach to your data strategy. As we all know—whether…
Read MoreGoogle Analytics & Ecommerce – The Peanut Butter & Jelly of Website Donor Strategies
Do you have the tools to make your digital donor strategies a success but just need some additional expert advice? On September 28th from 12 Noon – 2 PM at SEIU, Washington, DC, we are going to rock your CRM world – with actionable information gained from data analytics. Chief Digital Strategist at the…
Read MoreThree Steps to a Better Performing Website
Why do your competitors’ websites continuously outrank and seemingly outperform your own? It’s a question many organizations may find themselves asking. But thanks to the relative open nature of the Internet, we can grab glimpses of their digital strategies—and see what’s working. In this post, we will briefly examine steps your digital team can…
Read MoreFrom Sacred Cows to Successful Campaigns — Real Life Victories
What happens after you tip your sacred cows? In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too…
Read MoreNonprofits Must Leverage Millennials to Navigate the Digital Era
Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high…
Read MoreSneak Peek on What to Expect at Upping Your Digital Program Workshop
Don’t have a digital program? You’re not alone—more than half of nonprofits and charities don’t take advantage of the opportunities that digital marketing brings to the table. For those organizations and those who are looking to improve their digital programs, DMAW is hosting the Upping Your Digital Program Workshop on June 8th. I had a…
Read MoreIP Targeting Brings Digital and Mail Together
How would you change your next direct mail campaign if you had access to the IP address that matches your prospect list? It’s a question many direct mailers now face. With increasing sophistication and relatively new technologies, you can harness the best of targeted digital and direct marketing. What are my choices? Before we…
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