Posts Tagged ‘DC’
Direct Marketing 101: All the Basics You Need to Know
New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…
Read MoreMAXI Madness Strikes Again at National Harbor
It was a star-studded afternoon as Direct Marketing’s top fundraising experts and their guests gathered at the elegant Gaylord National Hotel at Washington D.C.’s National Harbor for the 38th Annual Marketing Awards for eXcellence and Innovation – the MAXIs! The MAXIs have become one of the industry’s most coveted prizes over the years because of…
Read MoreDMAW April 2012 Update
With the Easter Holiday, Spring Break and general all-around nice weather upon us, I know you are busy, so this is a to-the-point DMAW update that is full of educational programs! (I’m also trying out a new Update format – your feedback is welcomed!) There are two items that I do need your help with if…
Read MoreDMAW March 2012 Update
WHAT’S HOT – YOUR “MOBILE MOJO” IS! DMAW Monthly Lunch & Learn Thursday, March 15 | 12Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited to 60 people.) Kelly Flowers, Principal, GrowthVine, LLC How to Get Your “Mobile Mojo” on Track! Is your organization suffering from a lack of mobile direction? Are…
Read MorePrivacy…Respect It While Marketing to Your Target Audience
written by Kurt Seiber As a new member to the DMAW, I found the keynote address at the annual to be very relevant and eye-opening. Mark Rasch – Director of Cybersecurity and Privacy Consulting with CSC – gave an awesome presentation! Obviously privacy is always a concern. When you couple that with today’s advanced communications and…
Read MoreCybersecurity Need Not Be Boring
written by Jeff Fowler When I first opened my invitation to DMAW‘s 2012 annual meeting and noticed the title of the keynote presentation, “Your Privacy. . . Does It Really Exist?”, a word favored by my teenage son flashed through my mind: b o r i n g. Still, it had been some time since I had…
Read MoreTips to Successfully Position and Design Your Online (and Offline!) Brand
by Gay Bitter These days everyone is an online marketer, and Dina Wasmer of Incite Creative reminded us all of the importance of managing our online brand at The DMAW’s February luncheon. So much valuable information was shared that it’s impossible to get it all into a single blog post, but here are a few ideas…
Read MoreThe Online Brand Message…Should I Attend?
by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…
Read MoreAssociation Marketing Trends and Technologies
Association Marketing Trends & Technologies Wednesday, October 19, 2011 | 8:00AM – 4:30PM Kellogg Conference Hotel, Gallaudet University | Washington, DC This is not your ordinary association marketing event! DMAW brings 50+ years of marketing education experience to present 1 day, 100+ association marketing attendees/speakers, and new ideas you can implement immediately, including: Grow membership…
Read MoreDMAW September 2011 Update
Integrating Your Year-End Campaigns Thursday, September 15 | 12Noon – 2:00 PM SEIU Conference Center, Washington, DC Speaker: Roger Craver, President & Founder DonorTrends DMAW’s September Monthly Luncheon When Roger Craver speaks, everyone listens! Roger, a veteran of direct response fundraising, will walk you through the essentials for an integrated year-end campaign. Need a little…
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