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The Viral Phenomena of the ALS Ice Bucket Challenge

By growthzone | February 17, 2015 | Comments Off on The Viral Phenomena of the ALS Ice Bucket Challenge

At the recent DMAW annual meeting, attendees got to hear the inside story behind the ALS Ice Bucket Challenge (IBC). And, what an inside story it was. Did you know that the idea began with three young men, all with ALS, who played sports and decided it was time to get people to understand ALS?…

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