Posts Tagged ‘A/B testing’
The Carrier’s Curse: Questioning, Testing, and Why Everything Plain Is Exciting Again
Raise your hand if you’ve been here: you’re mailing a package with a heartwarming case for support, copy that hits all your marks in two pages or less, all in a gorgeous, full bleed, four-color carrier. The package is great, the message is strong, and your lists are ready to go. You’re so proud of…
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